The spirit of permanent innovation and rapid adaptation to the situation on the part of the International Olympic Committee was a new demonstration. In a world where the concept of equality is in vogue, he decided that an equal number of men and women should take part in his Paris 2024 Games, or in view of the exponential growth of the Olympics. Announced the creation of an electronic sports game. On April 19th, he Olympic challenges on artificial intelligence.
The program, which focuses on implementing AI resources to improve everything from athlete performance to fan experience, has already been fact-checked in several areas with the Olympics just around the corner. Leandro Larrosa, IOC Director of Marketing and Digital Engagementdescribed what was happening in his area of influence: Highlight production is done by artificial intelligence, which allows you to place it a few seconds before the end of the competition. ” AI will automate highlights in Paris in 2024 can be generated according to Select each broadcast station Follow various parameters such as sport, country, day, competition instance, etc.
Another specific event took place earlier this year at the IV Winter Youth Games, an event that in many ways serves as a platform for innovation and evaluation. LaRosa told her:We have already tested a robotic camera powered by artificial intelligence in Gangwon-do.”
Paris 2024 Official ApplicationNow available on all mobile devices, it is also an area where the latest technology is easy to adopt. According to LaRosa, “It will be equipped with an augmented reality camera that will allow people to see what the places they were traveling to were like in 1924.”. It will also be equipped with a “Google Maps-like'' map that provides not only sports results within the venue, but also information on cultural events outside the venue.
Optimization of audience experience (audiovisual level, Innovated with 360 degree repetitions and more detailed analysis of athlete performance.) stands out as one of the five axes of the initial transformation agenda, focusing on the premise that this is not the case. Replace humans, but support humans. The goal of the remaining four people is to Improve talent identification (e.g. through extension and completion of indicators); Evolve your performance and training (more personalized and adapted), Provide better tools for arbitration to do Enhancing justice and promoting health, well-being and clean competition By promoting a safe sporting environment and detecting and eradicating all forms of abuse.
According to Larosa's well-thought-out predictions,Three out of four people on the planet plan to attend Paris 2024 in some way”. With confidence, communication and marketing specialists have predicted which media will be the most chosen. Most people will do it on TV,” He said.
Despite the current dominance of television in terms of viewer preferences, LaRosa does not ignore the fact that “the International Olympic Committee must: Update yourself for new audiences” is a statement backed up by statistics. IOC's Digital Engagement Department employs 14 social media platformsThis is because “each country or region has its own unique communication method.”
Including the activities of 14 media outlets, the expected number of user interactions with Paris 2024 publications will have the following impact: 12 trillion engagements, according to LaRosa. Furthermore, he mentioned “content production that almost achieves''. 50,000 posts” and it is”11,000 live hours (equivalent to 1 year) If we talk about everything together. ”
Whoever is the secretary-general of the Buenos Aires 2018 Organizing Committee, the fact remains that the Paris 2024 Games will see the public return to the Olympic Stadium, which is meant for the elderly, for the first time since Rio 2016, for example, when TikTok had not yet been launched. You can't escape from it. When asked about the freedom to upload material without being automatically blocked, he clarified: Protect the rights of rights holders; we want the majority of the material to be in the hands of rights holders. ”
Looking at the scope of the concept of 'protection', it argues that its limited purpose includes, for example, the consideration of rights holders of 'symbolic images such as the 100m record', and that it I admitted it. The open opening ceremony was “It is almost inevitable that it will appear on people's social networks”.Finally, highlighting the interactive implications of technology, he emphasized:social media walll', “We will repost not only what athletes have worn, but also what they have shared based on their experiences in Paris.”