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Cardi B joins the parade of celebrities who begin talking about the Olympics on NBCUniversal.
The rappers appeared in a 90-second promo during NBC's Kentucky Derby broadcast Saturday night, gathering together. Together with sprinter and Olympic candidate Shakari Richardson, we spotlight the upcoming Summer Olympics, scheduled to begin on July 26th. NBCU and its parent company, Comcast, own the rights to broadcast this athletic spectacle in the United States.
“With the Paris Olympics just around the corner, we are looking to break through the clutter and find flammable products that resonate with multiple audiences,” Jenny Storms, NBCU's chief marketing officer for entertainment and sports, said in a statement. We are continuing our efforts to create moments like this.” “Shakari and Cardi were a natural pairing. They are giants in their respective fields, fans of each other, and share many common interests in all areas of sports, music, and pop culture. The audience will be drawn to their genuine love and respect.”
The promotion is part of a larger marketing effort by Comcast and NBC, which have pledged to pay $7.75 billion in U.S. broadcast rights to the Olympics from 2021 to 2032. NBC has been promoting the Paris Olympics for months, using celebrities such as Megan Thee Stallion. , Peyton Manning and Dolly Parton, executives are betting the Paris location will mean NBCU will be able to travel through fewer time zones than recent efforts that have sent the company to big Asian cities. ing
In the promo, the duo meets in person for the first time to get their nails done. Richardson shares details of her grueling training schedule. The two talk about their excitement for the Olympics. NBCU will publish the entire conversation via digital media and will share more excerpts on regular programming and on social media over the coming weeks. More conversations between celebrities and athletes will be published in the coming months.
Richardson won gold in the 100-meter dash at the World Athletics Championships in Budapest last summer, earning her the title of “world's fastest woman.” She will compete for gold medals in multiple events this summer, with her goal of competing at the Paris Olympics at the U.S. Olympic Trials in June.