Cardi B has joined the lineup of entertainers featured in NBCUniversal's advertising campaign for the 2024 Summer Olympics.
A new commercial for the 2024 Summer Olympics in Paris aired during NBC's Kentucky Derby broadcast on Saturday (May 4). In the 92nd ad, Grammy-winning rapper Cardi B and Olympic track and field nominee Shakari Richardson enjoy a relaxed conversation about professional challenges and a pampering session at a nail salon. You can get a glimpse of it.
“I'd like to know a little about your training. How many times a week do you train? How many hours do you train?” Cardi B asked, showing off her touched-up nails. “I literally train five days a week,” Richardson said while enjoying a manicure. “My 9-to-5 at work is my 9-to-5 on the truck.”
A 2-minute, 8-second video showing an extensive portion of the conversation is available on YouTube. The snippet ends by announcing the start of his 2024 Summer Olympics, which open in Paris on July 26th. Comcast
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With the Paris Olympics quickly approaching, we continue to strive to break through the clutter and create combustible moments that resonate with multiple viewers,” said Jenny Storms, CMO of Entertainment and Sports, NBCUniversal. said in a press statement. “Khari and Cardi were a natural fit. They are giants in their respective fields, fans of each other, and share many common interests. Audiences from all walks of life in sports, music, and pop culture , you will be drawn to their genuine love and respect.”
After winning gold in the 100 meters at the World Athletics Championships in Budapest and earning the title of “fastest woman in the world,” Shakari Richardson is preparing to compete in the U.S. Olympic Trials this June. . If she qualifies, she is expected to compete for gold medals in many track and field events at the upcoming Paris Olympics.
Cardi B made her first lyrical appearance this year in March when she released the song “Like What (Freestyle),” accompanied by a gorgeous music video directed by Offset. The song, which samples Missy Elliott's classic “She's a Bitch,” showcases Cardi B's freestyle talent with bold, boastful lyrics.
As part of its programming for the 2024 Summer Olympics, NBCU will be releasing several clips of conversations between the “Like What” rapper and Olympic hopefuls in the coming months. The clip will also be promoted on the social media profiles of the two superstars.
Cardi B joins a group of high-profile celebrities including Megan Thee Stallion, Dolly Parton, Paris Hilton, Peyton Manning, Roman Reigns and the Minions to appear in promotional ads for the Paris Olympics. The campaign promises more artist-athlete pairings in conversation, and excitement builds as the game approaches.