To coincide with the new campaign, an adidas x UBX co-branded glove and apparel line will be available in gyms around the world.
UBX, the Australian-founded boxing and strength training gym franchise, and adidas Boxing have launched a new campaign, “Boxing is for Everyone,” showcasing the accessible fitness benefits of the popular sport and launching co-branded merchandise in UBX gyms around the world.
The non-contact boxing franchise (currently growing across the U.S. and internationally) offers members a 12-round boxing and strength-training circuit in under 45 minutes, with an app available for on-demand training and nutritional support.
UBX co-founder and managing director Tim West said the partnership with Adidas Boxing will enable UBX to offer exclusive products to each market as its boxing and strength training gym franchises expand globally.
“We aim to launch limited edition gloves and apparel that will resonate with the UBX community around the world,” said the fitness and tech entrepreneur, who launched UBX in 2016 with world champion boxer Danny Green.
Big growth plans
West spoke to Athletech News in November about UBX's growth plans, following a milestone year that saw the company expand its footprint in Australia, New Zealand and Singapore, and launch operations in New York, Tokyo, Manchester and Dublin.
“Our current goal is 1,500 gyms in the U.S. and 1,500 elsewhere,” West said at the time. “We currently have over 500 gyms signed and open, which makes us three times the size of the largest boxing provider in history, on paper.”
The boutique boxing franchise also boasts extended member access hours at select locations, allowing members to train independently around the clock with the assistance of digital screens. Not only is the concept ideal for those with irregular or long work hours, but the low-labour model is also an attractive selling point for potential franchisees.
This flexibility helps avoid high labor costs that often limit gym operations to a minimum on weekdays and weekends, limiting member engagement.
“We're actually closed more hours than we're open,” West said of facilities with limited hours. “We knew that members would train more regularly if they had greater access to the gym, so we created a system that allowed us to offer highly engaging and effective training outside of staff hours.”
