From left: Mr. Christopher William Doyle, Senior Partnership Manager of IOC Television & Marketing Services, and Mr. Yu Danli, General Manager of Tmall Marketing Department and Platform of Taobao and Tmall Group, pose with the mascot. Masu.Photo courtesy of Alibaba Group
The International Olympic Committee (IOC) announced this week that official Paris 2024 branded products are now available for purchase on Alibaba Group's B2C marketplace Tmall's Olympic Store.
Opened in 2018, Tmall's official Olympic flagship store offers Chinese sports fans the opportunity to celebrate sporting achievements and purchase exclusive products.
In preparation for the Paris 2024 Olympic and Paralympic Games, in addition to mascot figures for the Paris 2024 Olympic and Paralympic Games, we have an assortment of officially licensed products, including a 38cm-tall stuffed animal of the official emblem of the Paris 2024 Olympic and Paralympic Games, “Friges”. has been expanded. Eiffel Tower.
There is also a commemorative silver coin series with an Olympic theme.
“With the debut of officially licensed Paris 2024 products, Tmall will expand fan engagement by offering a variety of engaging online activities and interactive experiences,” said Alibaba China Commerce, Taobao & Tmall Group, said Danli Yu, General Manager of Tmall Marketing Department and Platform. work.
“We look forward to bringing the unique experience of Paris 2024 to more Chinese consumers,” she added.
This initiative will ensure that official Olympic merchandise is available year-round, beyond the event period, and always accessible to Chinese consumers.
Since its launch, the store has attracted millions of followers and billions of visits, with products featuring the Beijing 2022 Winter Olympics and its mascot Bing Duyen Duyen enjoying exceptional success.
Anne-Sophie Voumard, Managing Director of IOC TMS, said: “As one of the world's largest e-commerce marketplaces for brands and retailers, Tmall offers an unparalleled way to engage and connect with fans seeking Olympic-branded merchandise. We provide a platform.”
Alibaba Group and the IOC entered into a historic and long-term strategic partnership in January 2017 to help transform the Olympic Games for the digital age. Alibaba Group serves as the IOC's official “cloud services” and “e-commerce services” partner and is a founding partner of Olympic Channel until the 2028 Los Angeles Olympic Games.
See Alibaba's continued commitment as a global Olympic partnerr
