Coca-Cola champions sustainability, competitiveness and inclusivity to create magic in Paris and around the world
Atlanta, April 10, 2024–(BUSINESS WIRE)–The Coca-Cola Company, the longest-running partner of the Olympic Games, today announced that it is celebrating the theme of the Paris 2024 Games, “Celebrate Everyday Greatness,” and of Team Coca-Cola's global The player list has been announced.
Celebrate Everyday Greatness is designed to champion life's everyday moments (big and small) that create the magic that goes into greatness. The Coca-Cola Company is committed to making the 2024 Paris Olympic and Paralympic Games the greatest yet, with activities across its portfolio of brands that engage fans and athletes while providing a more sustainable experience. doing.
“The Olympic and Paralympic Games are a great opportunity for The Coca-Cola Company and our extensive product portfolio to connect with our fans,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships. “We are using this global stage to showcase how the greatness of everyday moments can create real magic.”
In its role as Worldwide Partner of the Olympic and Paralympic Games and Presenting Partner of the Paris 2024 Olympic Torch Relay, The Coca-Cola Company will refresh athletes, officials and spectators with its broad portfolio of beverages.
Team Coca-Cola Paris 2024 Global Roster
The Olympics and Paralympics show that magic happens when the world comes together. Team Coca-Cola includes the world's best athletes from a variety of sports, countries, and abilities. They represent a great story for the latest generation to continue the company's nearly century-long partnership with the Olympic Games.
Debinya, a global soccer star and Team Coca-Cola athlete, says, “The pressure to perform can be overwhelming, especially when so many people are expecting your best every day.'' “It can be an incredible amount of pressure,” he said. “This is my third time competing in the Olympics, and this year I decided to let the people around me know how much they motivate me to be great, both on and off the field.”
The Coca-Cola Company Sustainability in Paris 2024
The Coca-Cola Company's goal is to hold the Olympic and Paralympic Games without waste. The company plans to offer packaging options to minimize waste and reduce carbon footprint.
Coca-Cola will also work to collect and recycle bottles so they can be given new life or refilled. This includes drinking water and water dispensers with refill options, returnable glass bottles, and bottles made from recycled materials. Coca-Cola products will be transported more sustainably during last-mile deliveries. Low-carbon vehicles powered by electricity, biogas or hydrogen will be used to deliver goods to competition venues and the Olympic Village.
Additional activities will take place during Paris 2024, both online and on-site, to unite consumers to celebrate the magic of the Olympic and Paralympic Games. For more information on The Coca-Cola Company's Paris 2024 activities, visit coca-colacompany.com.
Team Coca-Cola roster:
Alberto Abarza (Chile, swimming), Ellie Carpenter (Australia, soccer), Linda Motlharo (South Africa, soccer), Alex Greenwood (England, soccer), Emma Twigg (New Zealand, rowing), Katie Bowen ( Lydia Williams (Australia, soccer), Alex Morgan (USA, soccer), Florian Jouany (France, para-cycling), Mathilde Gros (France, track cycling), Alyssa Nehar (USA, soccer) ), Harry Labresen (Netherlands, cycling), Ramesh Budihar (India, surfing), Asin Mu (USA, track and field), Huynh Nhu (Vietnam, soccer), Sarina Bolden (Philippines, soccer), CJ Botto (New Zealand, Soccer), Ji So-Yoon (South Korea, Soccer), Sean McCall (Canada, Sport Climbing), Daniel Smrokowski (USA, Basketball), Kadina Cox (Great Britain, Para-Cycling & Para-Athletics), Tyler Wright (Australia, surfing), Debinha (Brazil, soccer), Kadeisha Buchanan (Canada, soccer), Wu Haiyan (China, soccer), Dimitry Ovcharov (Germany, table tennis)
View source version on businesswire.com. https://www.businesswire.com/news/home/20240410031180/ja/
contact address
Jessica Kalish, jkalish@coca-cola.com
