TOCA Football, the world's first technology-enabled soccer experience company, announced a partnership with Major League Soccer to bring TOCA Social to the U.S. ahead of the World Cup. TOCA Social Dallas is scheduled to open at Grandscape at The Colony in summer 2025.
TOCA Social combines soccer, entertainment and world-class dining to create a unique, immersive experience for players of all ages and skill levels. Featuring state-of-the-art venues and innovative soccer games, TOCA Social aims to revolutionize how fans engage with sports. As its first U.S. venue, TOCA Social Dallas lays the foundation for a national expansion.
“We are excited to welcome TOCA Social to Grandscape and the Dallas community,” Grandscape President Jeff Lind said in an official statement. “Their unique and exciting experience is the perfect addition to our already diverse entertainment options, and we can't wait for our guests to experience the excitement of soccer in TOCA's state-of-the-art venue.”
TOCA Social Dallas marks the beginning of TOCA's expansion plans into other major U.S. cities as it aims to bring its unique blend of soccer and entertainment to a wider audience. TOCA currently operates five TOCA Soccer Centers in the Dallas-Fort Worth area and maintains a strategic partnership with MLS club FC Dallas.
“We're excited to open our first US TOCA Social in Dallas,” said TOCA CEO Yoshi Maruyama. “Dallas is a great market with a deep passion for soccer and entertainment. With the World Cup coming up and TOCA's existing presence and partnership with FC Dallas, Dallas is the perfect place to showcase TOCA Social. Our goal is to create an unforgettable experience that blends soccer, technology and social entertainment.”
TOCA Social's first venue opened in London to rave reviews and was recently awarded a 2024 TripAdvisor Travelers' Choice Award. A second venue opened in Birmingham, UK in June of this year. Additionally, TOCA announced a joint venture with Unibail-Rodamco-Westfield to expand TOCA Social venues across Europe, and a franchise agreement with Ventura Entertainment to open venues across Mexico.
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