In a bustling world of events where access is often restricted to a select few, On Location emerges as a beacon of exclusivity, offering an unparalleled experience that transforms dreams into reality. Originally founded by the NFL, the company has turned the concept of attending high-profile events into an art form, hand-picking moments that linger long after the lights go down. On Location's journey is a testament to our constant pursuit of innovation, expansion, and creating unforgettable experiences.
From its inception, On Location was envisioned as a solution to the disjointed nature of attending major sporting events, particularly the Super Bowl. The NFL recognized a gap in the market. They were offering games, but they were missing the surrounding ecosystem, the overall experience beyond just attending an event. “The original concept for On Location was to create an NFL experience that went beyond the game,” said Paul Cain, president of IMG Events and On Location, adding that hospitality and entertainment that extends the thrill of the event itself He emphasized his intention to provide partnership.
The acquisition by Endeavor was a pivotal moment that ushered in a period of tremendous growth. It wasn't just about the Super Bowl anymore. On Location's repertoire has expanded to include prestigious sporting events such as the Olympics, setting a new standard for what it means to be at an event. The company's evolution reflects a shift toward consumer-centric experiences, from a ticket-and-hospitality model to an all-inclusive package that begins the moment of purchase and ends only when the memories are shared at home. We are moving to a model that carefully selects the
The upcoming Paris 2024 Summer Olympics will be a monumental showcase of On Location excellence. For example, the company can grant you access to the best seats at the opening ceremony or escort you to the finish line of your event.
The company's Official Hospitality sales record, with packages sold in over 100 countries and near sell-outs across numerous sports and sessions, confirms the global demand for unparalleled event experiences. “A ticket is just permission to sit in a seat. What we offer is something you can't buy anywhere else,” explained Kane, who emphasizes the special access and comprehensive care that On Location provides to customers. emphasized.
Super Bowl LVIII, held in Las Vegas in February, welcomed more than 25,000 guests on game day and was On Location's strongest sales effort to date. This accomplishment is part of a broader pattern of success that includes VIP package sales records for UFC and WWE events, sold-out New York Fashion Week packages, record-setting sales for NCAA events, and demonstrates the company's influence in various entertainment sectors. further proves that. .
Beyond sports, On Location ventures into music, culture and even personalized experiences, demonstrating the company's versatility and commitment to delivering the extraordinary. Whether it's providing inside access to Coachella or creating a bespoke experience around New York Fashion Week, On Location is more than just your ticket to the event. It is a gateway to experiences once thought unattainable.
For travelers, On Location's innovative approach represents a transformational shift in the travel and events market. Participants are no longer just spectators. They are now participants in a carefully selected journey that begins long before the event and continues to resonate. This evolution reflects a broader trend toward experiential travel, where the desire for unique and memorable experiences replaces traditional tourism. For travelers seeking depth and authenticity, his On Location now has a trusted partner that can open doors to the world's most coveted events and destinations.
This paradigm shift towards access to experiences and tailored travel experiences is setting a new standard for the industry. Other companies are being challenged to improve their services and meet the growing demand for personalized, once-in-a-lifetime experiences. On Location continues to push the boundaries of possibility, not only enriching the lives of our customers, but reshaping the landscape of travel and event attendance, making the extraordinary accessible to everyone brave enough to dream. I'm trying to make it possible.