104 West and Ringer Sciences, both Next Practices companies, have created a tool that collects information from hundreds of communities where technology leaders discuss ideas and trends.
NPG says its new intelligence service, called CLAIR (short for Community Learning AI Research), will use AI and data science to identify where key discussions about technology are taking place, including technology forums, development communities, and online discussion groups. Stated.
CLAIR derives “actionable insights” from these discussions that companies can use to support content creation, marketing, media outreach and relationships, executive positioning, and story development.
The goal is to keep tech and health tech brands informed about niche online conversions, which NPG said in a statement has “the deepest knowledge, influence, insight, and valuable data.” However, traditional monitoring platforms “easily miss it”.
CLAIR analyzes data from a custom list of technology forums, community-focused channels such as Discord and GitHub, and platforms that have been primarily “black boxes due to data limitations,” such as LinkedIn.
Media monitoring platforms such as NewsWhip have agreements with LinkedIn to provide real-time insights to PR professionals and reporters.
NPG is a network of companies specializing in communications, marketing, public relations, security, software, and analytics. This includes companies such as Next Solutions Group, Victory, and Bliss Bio Health.
This article originally appeared on PRWeek US.
