Nike is betting the 2024 Summer Olympics in Paris will help it reverse its sales slump.
on thursday, Nike unveils Olympic kit He also joined a team sponsored by the company, along with players from Kenya and Britain, Reuters reported.
In March, Nike CEO John Donahoe said Nike was “not like that.”Maximize its potential,And it was clear that Nike needed to “make certain adjustments.”
Sports' biggest stage may be the opportunity Nike needs to turn its attention to performance product lines like the Alphafly 3. Current price for road racing shoes is $285. The company also plans to release more affordable running sneakers, like the Pegasus model. Between $100 and $160depending on model and current discounts.
Nike has announced that it will provide clothing to American athletes in all types of sports categories. In addition, kits for teams in Canada, China, Kenya, Germany and Uganda will also be arranged by Nike.
The sports apparel manufacturer plans to supply basketball shoes to athletes in China, France, Japan and Spain.There are plans to equip South Korea's “Break” Athletes.
Matt Nurse, vice president of Nike's Sports Innovation Lab, told Reuters that “competition is definitely increasing” with brands such as Hoka and Lululemon, which are swallowing up a significant portion of the market share. [a] Understand what consumers are thinking and responding to. ”
Nike will be in the spotlight Wedbush analyst Tom Nikic told the publication during the Olympics. But it remains to be seen whether Nike has a strong product to take advantage of, he added.
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