In case you missed it
We recently spoke with VOW founder Jennifer Brisman about how her guest management platform has evolved. Its latest edition includes guest and group list and data management, invitations and communications, RSVP and data collection tracking, real-time alerts and notifications, and (a standout for us) an integrated venue map and up to 15,000 Includes the ability to combine multiple seats into one. View.
There's also Coke's quirky AI-powered pop-up where consumers can sample the new Coke Spice beverage and create a visual representation of the experience using AI-generated prompts, as well as Morgan Stanley's Augmented Reality for Players ( AR) I also checked the experience. Championship now allows fans to relive his nine iconic moments from the golf tournament directly from their mobile phones.
This month's featured event technology
How to build or leverage an online community
Reddit has launched Reddit Pro. It's a free suite of advanced tools that helps businesses learn when, where, and how to effectively participate in the Reddit community, connecting users with the businesses they care about. Businesses using Reddit Pro, currently in beta testing, have access to an interface with multiple tools, including AI-powered insights on the platform's top communities and trending topics. to join or start conversations and connect with new and existing audiences). It features performance analysis, publishing tools, and a professional dashboard to understand your monthly progress.
“Reddit is a place where real people connect in an interest-driven, intent-driven space, and right now there aren't many places for businesses to participate in these interactions and engage with people organically.” says the Marketing and Consumer Officer. Roxy Young, Experience Officer: “Through Reddit Pro, we bring businesses and communities together in mutually valuable ways. Our tools drive more relevant and valuable experiences for our users.”
To simplify event ticketing
Tripleseat, the cloud-based sales and event management software for the hospitality industry, introduces Tripleseat Tickets to provide a powerful event registration and ticketing solution designed specifically for restaurants, hotels, and unique venues. . This new product aims to enable restaurants and hotels to create and promote events and experiences with an integrated platform that drives revenue. ”[Venues] We can now easily sell tickets and promote our events using branded landing pages and email marketing, resulting in increased sales and revenue,” explains CEO Jonathan Morse. did.
Tripleseat also recently launched a reservation solution that allows consumers and restaurants to reserve tables for large parties. The new large party booking solution built on the TripleseatDirect platform accommodates large party bookings, typically from 6 to 15 people. The product allows restaurants to offer table availability, pre-ordering, and pre-payment online. Knowing all the details of your reservation allows your kitchen to be ready ahead of time and your venue to have the right staff in place.
To quickly generate visual assets and other event content
Zoom Events has launched a new image generation feature within its AI companion tool. Event organizers can now generate realistic or abstract images of any part of their event, including mastheads, emails, sessions, virtual backgrounds, video product elements, and more. The service also assists with content generation, helping users create event descriptions, speaker bios, announcements, and marketing emails.
In other Zoom news, the company announced that Swoogo's hybrid event service is now generally available on the Zoom App Marketplace. The service combines Zoom Event's virtual platform with Swoogo's in-person event management technology. “Hybrid events are here to stay, allowing event organizers to create experiences that make both in-person and virtual attendees feel equally connected to the event,” said John Beckman, Head of Zoom Events. It's important to design.” “By incorporating Swoogo's customizable event management capabilities into Zoom's digital platform, our customers will enjoy seamless planning and hosting of even the most complex hybrid events.”
Helping independent venues save time and money
AmptUp, an all-in-one platform that claims to “cut the event booking process from three weeks to three minutes,” has debuted a new payment feature. The service aims to carry venues and talent through the entire booking process, from initial contract to payment, without having to juggle various email threads or calendars. Create a centralized hub for all contracts, marketing materials, and event information, allowing venues to track bookings in real-time, receive artist assets upon booking, and easily calculate payments. Conversely, musicians and other talented individuals can be sure to have all the right equipment, technical setup information, house rules, etc.
“We've done extensive research into artists' experiences and found that many artists were rushing to manage payments at 2am or to catch a flight, only to be paid less than they expected. We're talking about what we found out we weren't getting,” AmptUp CEO and co-founder Holly Hagerman explained. “In most cases, this is due to unclear contracts and paperwork getting lost in the shuffle. Independent venues and artists are interdependent, and AmptUp’s new payout feature will Ensuring that the total number of possibilities is in writing and that everyone clearly understands the terms and conditions helps maintain these symbiotic relationships.”
How to improve your travel bookings
Travel search engine KAYAK has debuted a new suite of AI products to help make travel planning decisions faster, easier and more intuitive. A highlight is his KAYAK PriceCheck, a new patent-pending price comparison tool. Anyone with KAYAK's app can upload a screenshot of their flight itinerary from any site, and KAYAK instantly checks hundreds of sites to make sure they're getting the right price. To do. Is it new again? Ask KAYAK allows travelers to search and narrow down results using simple text input. Travelers can ask this service for travel recommendations. You'll also see a chat box where you can enter your specific hotel, car, or flight requirements.
To manage event storage and logistics digitally
StoragePal, a technology-enabled self-storage platform, reduces the cost and hassle of event equipment storage and logistics. Through the platform, event professionals select equipment from item-specific storage menus. StoragePal then picks up, transports, and stores the boxed items. Using a virtual interface, event planners can monitor and request returns of items at any time, and clients can only pay for current items in storage. StoragePal will launch in Paris for event professionals, with plans to expand to London and Amsterdam in late 2024 and the US in 2025.
Latest updates, promotions, funding and merger news
Bizzabo's Event Experience OS now includes hotel room block management designed to streamline the attendee experience with a modern, seamless transition from event registration to hotel booking. Attendees are directed to the event's branded, mobile-friendly booking site, where personal information and ticket numbers are automatically filled in for a hassle-free process. In other Bizzabo news, Gartner named the company a leader in its 2024 Magic Quadrant for Event Technology Platforms, the events industry's first Magic Quadrant.
Pixis Drones, a drone show company that blends imagination and innovative storytelling with entertainment to create branded aerial art exhibits, has announced the hiring of Mike Hamlett as creative director. He will focus on expanding and guiding the company's creative drone shows. Prior to his hire, Hamlett worked as a creative director at St. Jude Children's Research Hospital, where he developed St. Jude's first in-house Super Bowl spot.
Banzai International Inc., a marketing technology company providing essential marketing and sales solutions, announced the expansion of its event marketing solution, Reach. This expansion includes creating an operational business unit, investing in new technology systems to support customers more efficiently, and expanding strategic focus within Banzai to serve additional customers. .
Executive Platforms, which builds forums for executives and senior executives, announced a partnership with Board.org, an online peer-to-peer platform where leaders can gain expertise to help make strategic decisions. As a single platform, Executive Platforms and Board.org can expand their offerings and direct event attendees to their community platform to continue the conversation and accelerate the launch of new boards. .
