The Olympics are approaching again. Once every two years, he is a sacred event where humans come together to ask ourselves the big, important questions that define our species. What is the pinnacle of human athletic ability? How can some of these people swim so fast and why? And, of course, the most important question is why on earth NBC Is it possible to make money from the Olympics?
That's certainly the question the network is asking itself If it was this year Recent variety profile The content of the company's upcoming Olympic program is any indication. In fact, NBC is currently about halfway through its $12 billion deal to broadcast the Olympics in the United States through 2032. Run What TV sports enthusiasts call it “A real stinky person” In recent years, fundamental issues such as the coronavirus, criticism of China's human rights abuses, and inconvenient time zones have reduced viewership for the past three tournaments. It would be rude to say “sweaty and desperate” in this situation, so the result seems to be a broadcast schedule that TV executives would probably describe as “boldly innovative.”
Some of this content is very obvious. For example, hiring Snoop Dogg to be the network's street man at the 2024 Paris Games. (Or, in the words of NBC Olympics executive producer Molly Solomon, “He really wants to be a wild Snoop and go after Dog, Double G.” ) But it also includes: Examples include connecting some athletes' parents to heart monitors while their children compete so everyone can see how nervous the athletes are. It was a measure. (Why stop there? What effect does a child's participation in the Olympics have on the regularity and consistency of a parent's bowel movements? That's what test participants want to know. !)
more practical, less cause of fear-y Note, NBC is also doubling down on its Peacock support for the game, moving to real-time streams this year. every Events on online platforms. I'll admit this is a really bold move, especially since it cuts into the amount of heat the network is trying to build when airing Olympic highlights in prime time. So, obviously, instead of distracting and boring sports, there's more sideshow elements and more emphasis on celebrities.
The Olympics will kick off with the opening ceremony in Paris on July 26th.
