United Wholesale Mortgage, owned by Phoenix Suns and Mercury owner Matt Ishbia, on Thursday announced a multi-year partnership with the NBA and WNBA, making UWM's Mortgage Matchup the official mortgage partner of both leagues. announced that it would.
Mortgage Matchup is UWM's consumer brand that provides information to homebuyers and real estate agents throughout the purchase process.
“We are thrilled to have Mortgage Matchup as the official mortgage partner of the NBA and WNBA,” said Julie Morris, NBA senior vice president of commercial development and media, in a press release. . “We look forward to working with UWM to bring fans through the biggest moments of the season.”
Through this agreement, Mortgage Matchup will receive guaranteed media exposure, including virtual on-court signage and digital platforms during national NBA and WNBA broadcasts.
“Our partnership with the NBA and WNBA is an important milestone for the Mortgage Matchup brand and our customers,” said Sara DeSiantis, UWM's chief marketing officer. “By joining forces, we aim to leverage the vast and diverse fan bases of these two leagues and build authentic connections with basketball lovers across the country.
“Our ultimate goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as an advocate during the home purchase or refinance process.”
This partnership marks the first time the NBA and WNBA have signed an official mortgage partner.
In addition to UWM's direct relationship with Phoenix, UWM is also a prominent partner of the Detroit Pistons, with the UWM logo appearing on Pistons jerseys starting in 2021-22. UWM is based in Michigan.
Rocket Mortgage, owned by Cleveland Cavaliers owner Dan Gilbert, is the naming rights sponsor of Rocket Mortgage Fieldhouse, the Cavaliers' home arena.
Ishbia was not shy about his rivalry with Gilbert on and off the court.
