In a new TV commercial, the Argentine superstar puts a flavorful spin on the iconic soccer anthem.
Soccer lovers around the world are accustomed to the resounding chants of “Ole, Ole, Ole.”
Lay's Potato Chips' new commercial and advertising campaign, “O-Lays,'' features soccer player Lionel Messi replacing the traditional campaign with the brand's eponymous refrain: “O-Lays, O-Lays, O-Lays.''
My goal is? To increase fan excitement as the football season reaches its climax. In this campaign, Rays will be releasing a limited edition collectible Rays bag to commemorate Messi's first chip shot goal of the year.
According to the brand, if Messi scores his first chip shot goal of the season, soccer fans across the United States will have a chance to win an exclusive soccer ball-shaped potato chip bag.
One lucky fan will also win a Rays jersey autographed by Messi, as featured in the new commercial.
“One of the best things about this sport is that family and friends can come together and cheer on their favorite team. That's what the Rays are all about,” Messi said in a statement shared with The Drum. . “This campaign combines soccer and faith activism in a symbolic way that fans will continue to support for years to come.”
This summer, Lay's will join other Frito-Lay brands as a sponsor of the League's Cup tournament, a Concacaf-sanctioned World Cup-style tournament.
“In terms of the perfect blend of skill and flavour, there are few that can match the iconic taste of Lay's chips or Messi's mastery on the field. I knew I had to collect icons,” Tina said. said Mahal, senior vice president of marketing for PepsiCo Foods North America. “With the introduction of O'Lay's, we're excited to continue our commitment to bringing moments of joy to soccer fans around the world and reminding them that Lay's Potato Chips are the perfect snack for watching soccer. Masu.”
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