In the latest episode of Training camp With Adam Marburger CBT Newswe are pleased to welcome Joe St. John, Head of Digital Retail at Autofi, a respected figure in the F&I industry. Known for his innovative approach and deep understanding of both automotive retail and martial arts, Joe shares valuable lessons from his journey. In this dynamic conversation, he reveals how the discipline and mindset of Jiu-Jitsu helps him master F&I operations, improve dealership performance, and optimize customer experiences.
Key Takeaways
1. Joe St. John discusses how the humility, perseverance, and continuous improvement of martial arts apply directly to the F&I process in automotive retail. He emphasizes that, like Jiu-Jitsu, success in F&I comes from continuous practice and a willingness to learn and adapt.
2. St. John will share his experience working with dealers across the country and explain how implementing streamlined processes and hands-on training can significantly improve both transaction efficiency and dealer profitability.
3. In this conversation, we explore the material impact of reducing transaction times and eliminating unnecessary delays. St. John argues that expediting the process from test drive to closing while maintaining a positive customer experience is essential to maximizing profitability and satisfaction.
Four. Additionally, St. John stresses the importance of remaining humble and open to learning, even for seasoned professionals. He stresses that to stay ahead in the F&I sector, it’s essential to be constantly self-improving and open to new technologies.
Five. Nevertheless, St. John reveals his unique approach to balancing work and home life, showing how he blends his professional responsibilities with his personal values: His decision to have his family accompany him on his trips when visiting dealerships highlights his dedication to both work and home.
“Fights aren't won in a cage or in a ring. They're won in training camp, and that's what training camp is about. Training isn't something we do, it's something we do. In life and in martial arts, it's about constantly honing your craft and embracing the little details that make the difference.” — Joe St. John.
