Optimize audience targeting with innovative multi-line delivery model
BEIJING, (ANTARA/PRNewswire) – iQIYI, an innovative online entertainment service leading the Chinese market, recently concluded the first season of “Action Master”, which introduces the multifaceted charm of action movies. Throughout the season, iQIYI released his four premium action movies, including “Blocking the Horse,'' “Eye for an Eye 2,'' “Hunt the Wicked,'' and “The Wild Blade of Strangers.'' These films not only pay homage to the time-honoured traditions of martial arts culture, but also explore its contemporary relevance and fresh expression, while pioneering a groundbreaking multi-channel distribution model for such films. Masu.
Diverse interpretations of martial arts chivalry
iQIYI's “Action Master” season of films provides an engaging and culturally rich experience for audiences of all ages and tastes. Seamlessly blending traditional elements such as classical Chinese opera, Eastern aesthetics, and martial arts stories, these films demonstrate the vibrant diversity of action and martial arts films. It goes beyond traditional storytelling and introduces innovative narrative settings, engaging action sequences, dynamic storytelling techniques, and engaging character development.
Featuring a unique oriental action aesthetic, Eye for an Eye 2 continues the story of a blind swordsman, elevating the genre with upgraded action scenes, character arcs, and narrative style, making chivalry for a modern audience. Redefine. The film grossed RMB 2.79 million at the box office and received a record 9.7 rating on iQIYI on its first day of release.
Blocking the Horse, on the other hand, takes inspiration from traditional opera and presents a visual feast of culture and innovation that follows a family's quest to retrieve a legendary sword, and is a fascinating adventure. It combines humor and suspense.
Additionally, “The Wild Blade of Strangers” unfolds against the tumultuous backdrop of ancient China, telling a fascinating story of unbreakable justice amidst the intrigues of a QI prince. Meanwhile, “Hunt the Wicked” offers a modern take on martial arts culture and stars strong actors. A story filled with real stakes, hardcore action, and an intense showdown between good and evil.
In addition to action movies, iQIYI has also introduced a number of wuxia series in recent years, including Mysterious Lotus Casebook, The Ingenious One, Pledge of Allegiance, and Strange Tales of Tang Empire.
The famous Wuxi novelist Rui Ryongyong Cha, also known as Jin Yong, once defined the essence of martial chivalry as “becoming a hero of the country and the people.” Today, industry insiders say, the spirit has taken on new, modern meaning.
“Even though the era of pure action-packed wuxia movies may have passed its peak, wuxia will undoubtedly undergo a renaissance when combined with other cinematic elements, breathing new life into the genre.'' Mysterious・Lotus coach Hu Guo said: Casebook from recent interviews.
Multi-line distribution caters to diverse interests
In particular, both through movie screens and online platforms, The Wild Blade of Strangers has succeeded in reaching a wider audience, with its stunning action and martial arts aesthetics able to reach audiences on the film's epic scale. can. Multi-line distribution models allow filmmakers and theaters to tailor film releases to film characteristics and specific audience preferences, moving from a one-size-fits-all approach to a flexible, market-driven strategy. and can meet all your needs. Diverse tastes of Chinese movie fans.
Liangwen LI, iQIYI's producer, said that The Wild Blade of Strangers was initially targeted for release on iQIYI's cloud cinema, but later expanded to include theatrical release, and was overwhelmingly released in over 6,000 movie theaters. He said it attracted a lot of interest. Film director Wei Li said the reason so many theaters were so keen to screen the film was because there was a strong and important audience for martial arts films, and they had a desire to experience it in theaters. He added that this proves that.
Yu GONG, founder and CEO of iQIYI, also said that the winner-take-all effect of movies does not promote diversity among creators or meet the various demands of audiences, while multi-channel distribution We believe this will facilitate a broader range of content offerings and support long-term services. The development of the industry allows for the production of more films that meet the demands of Internet users.
Contact: iQIYI Press, press@qiyi.com
Source iQIYI
