Alta's Warrior training programs have helped get more women involved in MMA, with female participation reaching 25% and growing.
In addition to professional fighters, everyday women are embracing the discipline, fitness and community that martial arts offers.
It's estimated that 39% of UFC's fanbase is female, and converting female fans into attendees represents a huge opportunity for Alta.
SYDNEY, AUSTRALIA / ACCESSWIRE / July 18, 2024 / Alta Global Group (NYSE:MMA) (“Alta” or the “Company”) is a pioneering technology company focused on transforming the landscape of martial arts and combat sports training, and is making great strides in promoting inclusivity and empowering women through innovative programs. One of its key initiatives is the Warrior Training Program, which has played a key role in breaking down barriers and fostering a supportive environment for women of all ages to succeed in martial arts. Laura Sanko, former professional MMA fighter, UFC commentator, and Alta ambassador, shared her insights on this transformative program in an exclusive interview.
Interview with Laura Sanko
interviewerToday I have the opportunity to sit down with former professional mixed martial artist, UFC commentator, and Alta ambassador, Laura Sanko. Thank you so much for joining us, Laura.
Laura Sanko (LS)Thank you for having me. It's always great to talk about the positive impact initiatives like ALTA are having on the martial arts world.
interviewer: Right. Let's dive in. ALTA is committed to fostering community-driven growth in the field of global martial arts and combat sports. As a female ambassador, how do you think ALTA contributes to female participation and growth in this field?
LSALTA is doing great things by breaking down barriers and making martial arts accessible to everyone. One thing that really impressed me is the high female participation rate. Their Warrior Training program, in particular, is helping to bring more women into the world of mixed martial arts. The program gives women of all ages a platform to explore and succeed in these disciplines.
interviewerThat's great. The Warrior Training program seems like a key aspect of this inclusivity. Can you share your thoughts on how this program, and ALTA as a whole, encourages more women to get involved in martial arts and combat sports?
LS: Absolutely. The Warrior Training Program is a 20-week curriculum designed to transform complete beginners into well-rounded fighters. What's great is that it acts as a gateway to learning the fundamentals of a variety of disciplines, including wrestling, Brazilian Jiu-Jitsu, and boxing. For women who may have been hesitant to get involved in the past, the program offers a structured and supportive environment to develop skills and confidence. ULTA's promotion of inclusivity has been a breakthrough for women in martial arts.
interviewer: It’s clear that ALTA is making great strides in rebuilding its attendee demographic. Can you share some personal experiences or observations you’ve seen in your role as an ambassador that have had an impact on female attendees?
LS: Absolutely. As an ambassador, I have had the opportunity to interact with participants both in person and through the community that ARTA has created. What is remarkable is the diverse group of women coming together to support each other on their journeys. And we're not just talking about professional fighters, but everyday women who want to embrace the discipline, fitness, and community that martial arts offers. ARTA fosters an environment where women feel comfortable, confident, and excited to be a part of this world.
interviewer: As a former professional mixed martial artist and commentator, you have a unique perspective on the growth of the sport. How do you think Alta's approach will impact the broader landscape of women's participation in and through combat sports?
LSALTA is making a huge impact in the field. By providing an inclusive platform that goes beyond physical training, it's creating a culture of inclusion, which is essential to increasing female participation in martial arts and combat sports. The visibility of successful female participants, the support from ambassadors, and the digital community all contribute to breaking down stereotypes and encouraging more women to step onto the mat.
interviewerFinally, looking to the future, what do you expect to see in the future in terms of women's involvement in combat sports and what role do you think platforms like Alta will continue to play?
LS: We hope to inspire more women to hit the gym, embrace the discipline, and feel empowered through martial arts. Alta's approach, combining technology, community, and structured training programs, is a blueprint for success. We believe platforms like Alta will continue to play a key role in shaping the narrative about women in martial arts, making it clear that this world is for everyone, regardless of gender.
interviewer: Thank you Laura for sharing your insight and experience. It's clear that ALTA is not only providing training programs, but also fostering a cultural change in the martial arts world, making it more accessible and inclusive for women.
LS: With pleasure. It's an exciting time for sports and I'm proud to be part of something that's making a positive impact. Thank you.
Alta's approach to enhancing customer onboarding, optimizing engagement, and improving member retention is designed to maximize revenue opportunities in the global martial arts and combat sports industry. Alta estimates that an active gym partnership running two Alta programs annually (averaging 24 participants per program) and cross-selling Alta Pass and Academy products could potentially generate an average of $88,000 in annual revenue for the company. Additionally, Alta offers its gym partners and coaches Hype, an all-in-one digital marketing platform for small and medium-sized businesses. Hype subscriptions cost up to $299 per month and take up to 5% of all transactions processed through the platform. Alta has over 500 active gym partnerships and is targeting approximately 45,000 potential combat sports gym partners in the United States as it expands its network globally.
For more information about the program, visit www.trainalta.com.
Source: Female UFC fans 39% – https://ministryofsport.com/ufc-aims-for-equal-parity-in-matchmade-events/
About Alta Global Group Limited
Alta Global Group Limited is a technology company that enables the global martial arts and combat sports industry to maximize monetization opportunities available to the industry by increasing consumer participation in the sport and enhancing existing community services within the industry. We believe that martial arts and combat sports gyms have great in-gym products but are in a time of transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement, and driving membership and membership revenue growth and retention within their gym communities. For more information, please visit https://www.altaglobalgroup.com.
Forward-Looking Statements
Statements in this press release regarding future expectations, plans and prospects, and other statements about matters that are not historical facts, may constitute “forward-looking statements.” These statements include, but are not limited to, statements regarding our operations and business strategy and our expected financial performance. Words such as “anticipate,” “believe,” “continue,” “may,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to significant risks, uncertainties and changes in circumstances. References to active gyms or partner gyms mean that a gym profile has been requested or created and that the gym has accepted the terms of use and/or prior license agreement to run the Warrior Training Program. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including uncertainties related to market conditions and other factors discussed in the “Risk Factors” section of our registration statement on Form F-1 filed with the SEC. The forward-looking statements contained in this press release are made as of the date hereof, and except as required by the federal securities laws, the Company expressly disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
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