PNN
New Delhi [India]July 23: ALFA Hockey, Asia's largest manufacturer of field hockey sticks and accessories, proudly announces the launch of the #BankeDikhaAlpha campaign. The groundbreaking campaign aims to generate nationwide support and enthusiasm for the National Hockey Team as they prepare for the Paris Olympics. ALFA Hockey stands out as the only brand to have launched a campaign dedicated to hockey in India.
The #BankeDikhaAlpha campaign has made remarkable strides in uniting hockey enthusiasts and reigniting their passion for the sport through various events, digital engagements and grassroots programmes. The campaign kicked off with an inspiring video featuring eminent players like Manpreet Singh, Mandeep Singh, Gurjant Singh, Shamsher Singh, Rajkumar Pal, Pr Srijesh, Abhishek Nain, Amit Rohidas, Jugraj Singh and Sukhjit Singh. The video captured the weight of expectation, courage and unwavering belief in winning a gold medal at the Paris Olympics. This was followed by a series of short videos that focused on the players showcasing their attacking and defensive skills. The highlight of the campaign featured renowned PR Srijesh, who has been at the heart of Indian hockey and associated with ALFA Hockey for many years. Apart from sponsoring Indian players, Alpha also sponsors international players from France, Poland and Argentina.
The campaign garnered huge attention from fans, celebrated hockey, fostered a sense of community and excitement, and gave fans a special opportunity to interact directly with their hockey idols, creating a memorable experience.
Alpha Hockey Instagram: https://www.instagram.com/reel/C9EuV8PShfm/?igsh=MWFzbzFjdTFzYm45YQ%3D%3D
“The objective of the #BankeDikhaAlpha campaign goes beyond just supporting the national team; it is to spark a lasting change in hockey in India,” said Jitin Mahajan, Managing Partner and CEO, ALFA Hockey. “The response to the campaign has been overwhelming and we are confident it will motivate players to perform at their best for the country. Additionally, in Paris we have introduced a very high-quality limited edition stick specially designed to improve the balance of the players.”
“The #BankeDikhaAlpha campaign has brought that pride to the fore. It was extremely heartening for us to see the support and enthusiasm from our fans across the country,” India hockey forward Mandeep Singh said.
India's ace goalkeeper PR Sreejesh said, “This campaign is a testament to the love and support I receive from my fans. It motivates me to give my best and strive to achieve greatness at the Olympics.”
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