Big tech companies have always targeted enterprises.
and, recent announcements alphabet annual Google Cloud Next conference in Las Vegas Several new business-focused artificial intelligence (AI) updates were added to Google Workspace on Tuesday (April 9), but for companies looking to modernize their workflows, the impact of AI software on B2B applications will be It's a top priority.
That's because Google's ambition for its enterprise AI products is not just to streamline tasks, but to transform them into more intelligent, automated processes.
Google CEO Sundar Pichai said at an event on Tuesday that “these…advances are enabling companies to do things today that weren't possible with AI before.”
One of the advances Pichai mentioned was the announcement of Google Vids as part of Google Workspace. Google Vids, an AI-powered work video creation app, allows businesses to create short videos using text prompts that can be used for employee training videos, customer testimonials, and marketing efforts.
In June, Google Vids will join other Google Workspace apps like Slides, Docs, and Sheets in the Enterprise Dashboards toolkit. This highlights how Google will position its new AI app among other business-centric solutions.
Aparna Pappu, general manager and vice president of Google Workspace, said: “We bring the magic of real-time collaboration to video, giving people everywhere access to immersive storytelling while they work.” blog post.
Observers say Google's move is broader push by “”Magnificent 7” (previously known as FAANG) B2B space.
read more: Tech experts share what you should ask when implementing AI into your business
Business tech tools redefine enterprise processes
Google's cloud-based business software is one of the most popular workplace suites, and new built-in AI capabilities offer a glimpse into a future where AI plays a central role in business strategy and workflows.
As the company itself I got it.“70% of enterprise users please help me write Docs and Gmail users are finally adopting Gemini's suggestions, with more than 75% of users who create images in Slides inserting them into their presentations. ”
“[AI] that's something all knowledge workersIn fact, anyone who works with a computer can get some value out of it. ” eddie chouHead of AI gleaninghe said during a PYMNTS conversation in March.AI effect” Series.
Also on PYMNTS on Tuesday report how discover financial services announced a collaboration with google cloud We provide Generative AI (GenAI) tools to Discover contact center agents.
One of the features that Google's GenAI tool provides is intelligent document summarization. This tool analyzes and summarizes complex policies and procedures, providing agents with information and insight to answer customer questions. The tool also provides real-time search assistance that allows agents to access the knowledge base using natural language and find relevant information during live interactions.
“AI is will be a must For all companies, how they leverage AI will differentiate their products. ” heather belliniPresident and Chief Financial Officer investment cloudhe told PYMNTS. “Functionally, it has the potential to take away a lot of the manual work that people don't want to do and distill it down to a level where they can do more things that have a direct impact on the business.”
Also read: The future of AI is becoming indistinguishable from the future of work
A big leap forward for B2B business
Integrating AI tools like Google Vids into business operations facilitates a shift towards more efficient and personalized business practices. It also highlights the growing importance of video content. B2B marketing and communication strategy.
Since GenI first emerged, PYMNTS has been tracking the impact of the innovation. finance department and what CFO I'm doing it to take advantage of it.
“Companies are becoming more aware; much more savvy About how to operate digitally” james butlandUK Managing Director mango payhe told PYMNTS in January.
PYMNTS Intelligence Report “Understanding the future of Generative Al” found that enterprise AI systems can impact 40% of all work hours. Generation AI The industry is expected to grow to $1.3 trillion by 2032. It is predicted that profits will be returned to workers and employees. Productivity by optimize Legacy process.
