With the Olympic Games taking place in Paris this summer, the French national team (locally known as Equipe de France) will be looking to make sure they don't fall behind on home soil.
The French team asked Stéphane Ashpool, founder and designer of Parisian streetwear label Pigalle, to add some flair to the sports gear worn by the players.
The Paris-based designer has created an extensive collection that will be worn by athletes at every stage of the Olympics, from podium celebrations to media appearances.
Produced by French sportswear label Le Coq Sportif (soccer fans will know the brand for its legendary soccer kits), it brings French colors to the forefront.
Ashpool has created a new interpretation of the French flag for this year's Olympics. This is expressed in his prints, a gradient that fuses the country's blue, white and red colors and is incorporated into almost everything.
Skate shoes, warm-up jerseys, tennis racquet rims, kayak bodies, fencing face guards…Ashpool made sure to display the newly designed French flag. Why not? This allows everyone to know who the French athletes are who will be competing in their local Olympics.
France was one of the first countries to reveal its 2024 uniform, offering a preview during Paris Fashion Week and now publishing a lookbook showing the scope of the collection.
Australia also unveiled its uniforms last week, and J. Lindbergh announced the Olympic uniforms for the US team's golfers at the end of January, but there was little information about what most countries would wear.
The competition for best-dressed country is always fierce, and recent highlights include gear from Liberia's Telfer designers, skating uniforms designed by Dutch artist Piet Parra, and a Prada snowboard worn at the Winter Olympics. etc. are included.
It's not yet clear what Paris 2024 will offer in terms of style, but France are setting the bar high with Stéphane Ashpool.
