These innovations not only save time but also significantly reduce error rates, allowing craftsmen to focus on their expertise rather than paperwork.
Leveraging technology to attract new hires
It's important not only to embrace technology, but also to showcase it effectively. Make it easy for candidates to perceive your company as innovative. Publicly promote the technologies you use on your website and social media. For example, list the technology stack you use to complete large projects on time and on budget. Showcasing these technologies not only highlights your company's modern approach, but also demonstrates your commitment to efficiency and quality.
For example, Skanska USA effectively uses its social channels and website to highlight its use of drones, AR, and other technology in the field.
Set aside time at live and virtual events to speak about the impact of technology on your industry. While speaking to industry insiders is valuable, expanding your reach to local technology symposiums and broader industry conferences can open the door to “industry-curious” people who don't yet see construction as a tech-driven sector. This broad exposure can help challenge outdated perceptions and showcase construction as a cutting-edge sector.
Engaging younger employees
As more young people choose to train on the job, it's essential that the construction industry demonstrates its commitment to forward-thinking, innovative practices. We need to foster a culture that not only leverages technology but also encourages young workers to contribute to its integration. Give young employees the opportunity to lead teams that evaluate new technologies and have a say in the technology tools the company adopts. Such empowerment helps foster a sense of ownership and pride in their work.
Turner Construction Company has established a Young Professionals Network where junior employees can receive mentorship, use their unique perspectives to collaborate and shape the future of the organization.
These younger employees often relate more effectively to their peers, making them ideal representatives to speak about industry tech at events. Their engagement not only ensures they feel valued, but also allows them to leverage their unique perspectives to drive innovation.
Walking the line between technology and tradition
Looking to the future, the construction industry's success in attracting and retaining talented young workers will depend on its ability to integrate cutting-edge technology with the practical aspects of the profession. By demonstrating that a career in construction is a unique blend of the latest technical practices and a deep commitment to craftsmanship, we are inspiring new generations to join and drive the industry forward.
For this generation, technology is a tool that can improve the quality of work, enhance the hands-on satisfaction that has attracted so many to the profession, and ensure a future in which innovation and tradition thrive together.
