Herzogenaurach, Germany, March 24, 2024–(BUSINESS WIRE)–World-renowned sports brand PUMA proudly unveils its highly anticipated Jamaican Olympic Association kit at a must-see speed show at the ISSA Boys & Girls Championships in Kingston, Jamaica Did.
The announcement was made at the Jamaica National Stadium in front of more than 25,000 athletics enthusiasts from across the country who gathered to look forward to the future of Jamaican athletics. This summer, Paris served as the perfect platform to showcase the cutting-edge apparel adorning the planet's fastest athletes. Many of the athletes participated in this event in their teens.
Jamaica's most famous athlete took center stage at the big reveal. Sherika Jackson is the fastest woman alive in the 200 meter dash. Hansl Parchment, the reigning Olympic champion in the 110 meter hurdles. Yohan Blake, the second fastest man in history. Asafa Powell, former 100m world record holder. Jadon Hibbert, world U-20 triple jump champion. Rachelle Clayton, Hakeem Blake, etc. They participated side by side on the track with young high school athletes sponsored by PUMA.
The ISSA Boys & Girls Championship has gained immense popularity and recognition for its ability to showcase young Jamaican talent, often referred to as 'Champions', who have achieved greatness on the national and international stage. The championship not only celebrates sporting excellence, but also serves as a symbol of unity, passion and pride in the Jamaican community.
“Champs is the beating heart of Jamaica. Over the decades, Champs has produced an unimaginable number of Olympians, world champions and world record holders, who themselves are among the most memorable in the history of the sport. Tonight, here in Kingston, we are celebrating another… Arne Freund, CEO of PUMA, said:
The new design represents the perfect blend of speed and fashion, reflecting the symbiotic relationship between the two giants of track and field.
Rooted in elite performance, the shoe is designed to evoke speed with strategically placed cutlines to accentuate the athlete's physique, while warp speed graphics highlight the athlete's beauty in motion. It also provides stunning visuals that emphasize the beauty. The engineered jacquard fabric has an ergonomic shape that contours to your back muscles to reduce heat and increase breathability, while ThermoAdapt his technology regulates body temperature for optimal performance.
“In its truest form, these kits are an expression of speed. Speed has always been an advantage for PUMA. It allows us to see the game differently, challenges conventional wisdom and forever We can create lasting moments and we can't wait to experience more in Paris this summer.” Arne added.
Maria Valdes, Chief Product Officer at PUMA commented: “What makes these kits special is that they were created in close collaboration with athletes. These are more than just kits, they are an expression of the collective ambition that PUMA and Jamaica share. PUMA's We hope they will be a symbol of Jamaican pride this summer and for years to come. ”
To learn more about PUMA, follow @pumarunning on Instagram.
puma
PUMA is one of the world's leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly advanced sport and culture by developing fast products for the world's fastest athletes. PUMA offers performance and sports-inspired lifestyle products in categories such as football, running, training, basketball, golf and motorsport. We collaborate with famous designers and brands to incorporate sports influences into street culture and fashion. PUMA Group owns the PUMA, Cobra Golf, and stichd brands. The company sells its products in more than 120 countries, has approximately 21,000 employees worldwide, and is headquartered in Herzogenaurach, Germany.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240324802511/ja/
contact address
Media Contact: Stefan.Popovic@Puma.com
