Optimize audience targeting with innovative multi-line delivery model
Beijing, March 21, 2024 /PRNewswire/ — iQIYI, an innovative, market-leading online entertainment service China, the first season of “Action Master'', which introduces the multifaceted charm of action movies, recently concluded. Throughout the season, iQIYI released his four premium action movies including; block the horse, An eye for an eye 2, hunt the evil oneand Stranger's Wild Blade. These films not only pay homage to the time-honoured traditions of martial arts culture, but also explore its contemporary relevance and fresh expression, while pioneering a groundbreaking multi-channel distribution model for such films. Masu.
Diverse interpretations of martial arts chivalry
iQIYI's “Action Master” season of films provides an engaging and culturally rich experience for audiences of all ages and tastes. Seamlessly blending traditional elements such as classical Chinese opera, oriental aesthetics, and martial arts stories, these films demonstrate the vibrant diversity of action and martial arts films. It goes beyond traditional storytelling and introduces innovative narrative settings, engaging action sequences, dynamic storytelling techniques, and engaging character development.
Featuring a unique oriental action aesthetic, An eye for an eye 2 Continuing the story of the blind swordsman, it elevates the genre with upgraded action scenes, character arcs, and narrative style, redefining chivalry for a modern audience.bagged movies 2.79 million RMB It was a huge hit at the box office and received a record high rating of 9.7 on iQIYI on its opening day.
meanwhile, block the horse Inspired by traditional opera, the production presents a visual feast of culture and innovation that follows a family's quest to retrieve a legendary sword, blending humor and suspense in a captivating adventure. I am.
moreover, Stranger's Wild Blade Unfolds against a turbulent background in ancient times Chinatells a fascinating story of unbreakable justice amidst the intrigues of a QI prince. hunt the evil one offers a modern take on martial arts culture, starring powerful actors in a story filled with real stakes, hardcore action, and intense showdowns between good and evil.
In addition to action movies, iQIYI has also introduced a number of martial arts series in recent years, including: Mysterious Lotus Case Files, creative person, oath of allegianceand Strange stories of the Tang Dynasty.
Famous Wu Xia novelist Luis Leon-Yong Cha, better known as Jinyoungonce defined the essence of the martial art of chivalry as “becoming a hero of the country and the people.'' Today, industry insiders say, the spirit has taken on new, modern meaning.
“Although the era of pure action-packed wuxia movies has passed its peak, wuxia will undoubtedly undergo a renaissance when combined with other cinematic elements, breathing new life into the genre,” director Fu said.・Mr. Guo stated. Mysterious Lotus Case Filesin a recent interview.
Multi-line distribution caters to diverse interests
In particular, both through cinema screens and online platforms. Stranger's Wild Blade safely reach The film's epic scale allows it to bring its amazing action and martial arts aesthetics to a wider audience. Multi-line distribution models allow filmmakers and theaters to tailor film releases to film characteristics and specific audience preferences, moving from a one-size-fits-all approach to a flexible, market-driven strategy. and can meet all your needs. Diverse tastes of Chinese movie fans.
Liangwen LI, producer of iQIYI, said: Stranger's Wild Blade was initially targeted for release on iQIYI's Cloud Cinema, but was later expanded to include theatrical release, receiving overwhelming interest from over 6,000 movie theaters. Film director Wei Li said the reason so many theaters were so keen to screen the film was because there was a strong and important audience for martial arts films, and they had a desire to experience it in theaters. He added that this proves that.
Yu GONG, founder and CEO of iQIYI, also said that the winner-take-all effect of movies does not promote diversity among creators or meet the various demands of audiences, while multi-channel distribution We believe this will facilitate a broader range of content offerings and support long-term services. The development of the industry allows for the production of more films that meet the demands of Internet users.
Contact: iQIYI Press, press@qiyi.com
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Source iQIYI
