German soccer and Adidas have decided to part ways.
American sportswear giant Nike will supply all German national teams with its apparel and equipment from 2027, the German Football Federation (DFB) announced on Thursday.
The new agreement extends until 2034 and marks the end of Germany's long-standing relationship with Adidas, spanning nearly 70 years.
“We look forward to working with Nike and the trust they have placed in us,” federation president Bernd Neuendorf said in a statement. “Our future partnership will enable the DFB to continue carrying out its important tasks regarding the comprehensive development of German football over the next 10 years. But one thing is clear: until December 2026, we will continue to It's about doing everything we can to achieve a common goal.'' Our success with our long-standing and current partner Adidas is a testament to the partnership with Adidas, to which German football has made a significant contribution for more than 70 years. It's all about cooperation. ”
The German team wore Adidas gear in all four men's World Cup titles, three European titles, two women's World Cups and eight European titles.
Adi Dassler, the founder of the German sportswear brand, sat on the bench next to West Germany coach Sepp Herberger in his company's screw-in stud boots when West Germany won their first World Cup in 1954. I was there.
Dassler did not invent boots with changeable studs, as many believe. These were invented several years ago by German shoemaker Alexander Salot, who registered his invention with the German Patent Office on August 30, 1949.
But they certainly helped the Germans defeat Hungary in the 1954 World Cup final. Dassler's company has continued to supply equipment for German soccer ever since, and just last week unveiled new kits for this summer's European Championships, which Germany will host.
Associated Press reported.
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