Global brands are leveraging soccer sponsorships with iconic players such as David Beckham and Kylian Mbappé, as well as partnerships with leagues such as the NWSL, to reach new consumer groups in highly competitive markets.
Leading global brands are strategically partnering with soccer icons and leagues to activate their market presence through soccer sponsorships. From partnerships with Stella Artois and David Beckham, to a potential collaboration between Nike and Mbappé, to innovative ventures with Amazon and the NWSL, these sponsorships combine star power and technological advances. It means changing your brand strategy to leverage your brand to reach new consumer groups and drive growth in a competitive market.
Revitalizing Stella Artois: The Beckham Effect in the American Market
brand: AbInbev's Stella Artois has faced challenges in the US market, with sales declining in recent years due to economic and social factors. Production costs, taxes, and government regulations affect beer prices.
Sponsorship: David Beckham takes on the role of Stella Artois' new ambassador in a strategic move to reinvigorate the brand's footprint in the United States. Beckham uses his global name recognition and charisma to enhance the brand's image and attract new consumers.
What's behind the contract? The collaboration between David Beckham and Stella Artois represents a major shift in the brand's strategy to regain its position in a dynamic and fiercely competitive market. The choice of Beckham as ambassador aims to increase awareness, rejuvenate the brand's image and attract new consumer groups.
Nike's strategic move: Mbappé's potential impact on Real Madrid's branding and sponsorship
brand: Nike's ambitious plans if Mbappe signs with Real Madrid could include a special product line for the star player, leveraging his current boot sponsorship.
Sponsorship: Mbappe's potential move to Real Madrid would affect his salary, similar to what Nike has done with other world-class athletes such as Michael Jordan, LeBron James and Rafa Nadal. would open up opportunities to create unique product lines for
What's behind the contract? Nike could capitalize on the media buzz that Mbappé's association with Real Madrid could generate.
Amazon and NWSL forge innovative partnership: Focus on retail, cloud technology, and fan engagement
brand: NWSL's partnership with Amazon is an important milestone. The digital giant will be the league's exclusive retail sponsor, displaying hundreds of officially licensed merchandise within the Amazon Fan Shop.
Sponsorship: Amazon's multi-year agreement with the NWSL positions the technology giant as the official licensee, presenting partner of the League's Best Eleven award, and exclusive retail sponsor in line with the NWSL's fan-centric approach.
What's behind the contract? Amazon's comprehensive approach to its partnership with the NWSL, spanning retail, cloud technology, and fan engagement, heralds a new era in sports sponsorship and digital innovation.
McDonald's signs near-landmark deal as title sponsor of French Soccer League: innovative move in soccer sponsorship
brand: McDonald's is in the process of inking a major sponsorship deal with the French soccer league, potentially replacing Uber Eats as title sponsor for the next three seasons.
Sponsored by: The reported €60 million deal with McDonald's signals a significant investment in French football and exceeds Uber Eats' current sponsorship figure of €15 million per season.
What's behind the contract? McDonald's potential sponsorship deal with the French soccer league marks a significant change in the league's branding and financial support, demonstrating McDonald's commitment to the sport.
uefa's crypto push: Champions League sponsorship bid signals renewed interest in crypto sector
brand: UEFA is looking for a new sponsor in the crypto exchange category for the Champions League, following previous negotiations with Crypto.com.
Sponsored by: UEFA's invitation to become a crypto sponsor signals a renewed effort to secure partnerships in the crypto space after a previous deal fell apart and highlights the league's interest in innovative sponsorships. There is.
What's behind the contract? UEFA's new initiative to secure crypto sponsorship for the Champions League marks a major shift in its sponsorship strategy, reflecting its ability to adapt to evolving market trends and technology.
Sources: Sportspro Media, Associated Press, Sport Business, The Drinks Business, Football365
Read other Portada articles about soccer:
– Soccer Marketing: Do Brands Really Believe It?
– BBVA’s Alejandro Mayer: Meet the man behind Mexican soccer sponsorship
