Staten Island MLS adds Checkmate software; Lender NEO leverages zavvie's cash offer platform; Reliance adds AI-powered marketing tools.
Editor's note: Technology is a driving force in the real estate industry. From startups to major players, technology companies are constantly innovating, growing, and forming partnerships. Here are some of the latest news about companies powering the real estate industry.
Staten Island MLS Adds Checkmate to Improve Listing Quality
Staten Island MLS expands data integrity efforts by connecting to VestaPlus' Checkmate software.
The Pensacola Association of Realtors recently launched Checkmate, which detects property violations, and is customized for SIMLS with new AI-powered photo compliance features.
“Data integrity is key to the services we provide to our subscribers and their customers,” said Sandy Kruger, CEO of Staten Island MLS. “We look forward to working with Checkmate to enhance our services.”
Checkmate also makes compliance more efficient by consolidating all issues and their status in a single report.
NEO and zavvie call cash offer product “good news” for first-time buyers
NEO, a division of Luminate Home Loans, and power buyer and mortgage platform zavvie are highlighting the success of a new product that promises to help homebuyers make cash offers.
“Finally, good news for first-time homebuyers,” said Jerry Kaplan, senior vice president of capital markets at NEO's parent company, Luminate Home Loan. “Using zavvie's AI-powered technology, many of the homebuyers we work with, including first-time buyers, are making cash offers and closing on their purchases.”
According to a July 17 press release, hundreds of buyers have been assisted through the program over the past year.
The process is also fast, which is important in a competitive market where cash purchases are at their highest level in a decade: Zavvie says approval for a cash purchase can be achieved in as little as one hour, and it works with conventional mortgages, FHA loans and VA loans.
Reliance adds AI-powered marketing tools
A new digital advertising integration from real estate technology company Reliance promises to enable clients to promote their property listings using an automation tool called MediaBoosterAI.
Campaigns can promote events like open houses, deliver more general messaging, or reach potential buyers through behavior-based targeting.
“Using AI, we carefully analyze the characteristics of Reliance's list of users and reach their target audience on Facebook and other social media, delivering 2.5x more performance than our nearest competitors,” Reliance COO Nick Villantti said in a statement.
The company also launched a chatbot AI copywriter tool, which “brings the power of ChatGPT directly to Reliance users, enabling them to easily generate high-quality content for various sections of their websites and digital marketing.”
