Pixellot and Belgium's top hockey league have announced a partnership that promises to redefine sports broadcasting in Belgium. With a focus on live streaming and digital transformation, the collaboration will not only enhance the fan experience but also create new monetization opportunities through commercial sponsorship for the league and clubs.
Following the project launch in March, the league this season will offer comprehensive live coverage of every match for the first time through a newly branded OTT viewing platform. Enabled by Pixellot's technology, the initiative will facilitate the production of compelling graphics and highlights, enhancing the fan experience and providing the league and its clubs with a new avenue to broadcast content.
“Pixellot is not only helping us broadcast the game, but revolutionizing how we connect with fans and promote field hockey,” he said. Cedric Deleuze, president of the Top Hockey League; “This partnership and new viewing platform will allow us to showcase the thrilling action of our league, strengthen our commercial strategy by attracting sponsorship partners and raise the profile of field hockey in Belgium and around the world,” said Michel Shumans, board member of the Top Hockey League.
“Our partnership with the Belgian Hockey League marks a game-changing milestone not only for the league and clubs, but for sports fans across the country,” Alon Werber, CEO of Pixellot“By leveraging Pixellot's award-winning AI technology and OTT for live streaming and highlights, we will set a new standard in sports broadcasting and open up opportunities to monetize content through commercial sponsorship.”
This strategic collaboration represents a significant moment in sports broadcasting as the hockey league will for the first time utilize Pixellot's technology to provide unprecedented access to the game. Beyond live streaming and highlight production, the partnership will
