Nothing screams crap like cheap beer and lame tweets.
To promote their season ticket packages for the upcoming college football season, the Tulane GreenWave posted a photo to social media on Thursday, claiming to have the cheapest beer in college football. The post predictably elicited strong reactions, most notably from their Week 4 opponent, the Louisiana Ragin' Cajuns. Their School In fact, they sell the cheapest beer in college football.
Of course, alumni of a certain age might be surprised to learn that both universities promote the sale of alcohol during games. For decades, the NCAA had strict rules about serving alcohol in football stadiums because most students on campus were under the legal drinking age. But those rules have relaxed over time, and more recently, Associated Press The study found that 55 of 69 Power Five schools (80 percent) serve alcohol in public areas of their athletic facilities.
(Power Five school Pittsburgh tried to beat both Tulane and Louisiana, but BYU wisely went the chocolate milk route instead.)
Alcohol sales are another source of revenue for these programs. ESPN The University of North Carolina has sold alcohol at sporting events since the 2019-20 season, generating $4 million in sales, according to a November 2023 report.
But the ultimate sign of how times have changed will be in Tucson, where the Snoop Dogg Arizona Bowl, hosted by Gin & Juice by Dre and Snoop, will be held in late December. Organizers are touting the event as “the first time an alcoholic beverage has appeared as a sponsor in an NCAA bowl game,” although the Bacardi Bowl was played intermittently in Havana, Cuba, from 1907 to 1946.
Tulane and the University of Louisiana played against each other almost annually in the 1980s and 1990s, but have rarely met in the 21st century. They last met in the 2018 AutoNation Cure Bowl, when the Green Wave defeated the Raging Cajuns, 41-24. Now, long after that game, the schools are in new stadiums and appear to be battling over who has the cheapest alcohol in the country.
