BuzzBallz Named Proud Partner of Texas Tech University Athletics, Signs New Three-Year Partnership
CARROLLTON, Texas, June 12, 2024 (GLOBE NEWSWIRE) — In tandem with its partnership with LSU Athletics, BuzzBallz has signed on as a “Proud Partner” with Texas Tech University to market its ready-to-drink cocktails at Texas Tech Athletics events. The partnership will begin in 2024 and run through 2027.
BuzzBallz creative materials will be prominently displayed at Texas Tech events and sports games, increasing brand awareness and recognition. 92% of Texas Tech Red Raiders fans are over the age of 25, which aligns perfectly with BuzzBallz's target demographic.
Yashika Maru, a Texas Tech alumna and marketing director for Buzzball, said she is thrilled to be able to sponsor the prestigious Texas Tech athletics department. She said the collaboration holds special meaning for her because Texas Tech is an important part of her personal and professional journey.
“The opportunity to combine my brand, BuzzBalls, with the passionate spirit and unwavering commitment of Texas Tech athletics is a great honor for me,” Mull said. “I'm excited for them to experience our brand and get a taste of the excitement of the game.”
Texas Tech University is one of the premier and longest-running universities in the NCAA Division I Big 12 Conference. Located in Lubbock, Texas, the university is just a few hours away from BuzzBallz's headquarters, giving the company a concentrated, local fan base.
Zach Daniel, director of business development for Red Raider Sports Properties, said he is excited to be involved with BuzzBalls and its marketing efforts.
“We look forward to having their product available for our fans at the venue this year and for years to come,” Daniel said.
With multiple partnerships targeting diverse audiences, BuzzBallz has increased its presence at the event in 2024. The partnerships provide consistent exposure while leaving room for the brand to continue to grow and innovate its strategy.
Blair Casey, senior vice president of sales for BuzzBalls, said he is excited about the opportunity to work with his alma mater, Texas Tech University.
“There are only two words to describe it… Destroy!” Casey said.
For tickets and more information, visit www.buzzballz.com and www.texastech.com
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About BuzzBallz, LLC/Southern Champion:
BuzzBallz, LLC/Southern Champion has been a leader in innovation and originality in the RTD cocktail industry since its founding in 2009. Owning the only woman-owned distillery, winery and brewery in the United States, CEO and Founder Merrilee Kick has grown a master's thesis project she dreamed up poolside into a global brand sold nationwide and in 29 countries. The company's two flagship brands, BuzzBallz and Uptown Cocktails, have won dozens of awards for design, taste and popularity, with BuzzBallz becoming the number one selling RTD in convenience stores and going viral on social media with posts featuring these unique cocktails receiving hundreds of millions of views.
The company's mission is to provide fun, innovative premixed cocktails worldwide with a vision to reinvent happy hour. Based in Texas, the company is committed to providing quality products to both consumers and the community with the finest natural ingredients and gluten-free, kosher certified flavors. Through partnerships such as the TerraCycle® program, BuzzBallz, LLC/Southern Champion emphasizes environmental responsibility with an emphasis on sustainability and economic improvement. This family-owned business fosters familial relationships with its team to make a positive, lasting impact with every sip. For more information, visit www.southern-champion.com, www.uptowncocktails.com and www.buzzballz.com.
Attachments
CONTACT: Brady Bouldin BuzzBallz, LLC/Southern Champion 972-242-3777 brady.bouldin@southern-champion.com
