FSL's fourth batch features a dynamic group of Canadian founders accepted into Canada's top sports incubator program
Toronto, June 4, 2024–(BUSINESS WIRE)–The Future of Sports Lab (FSL) has announced that nine Canadian sports tech startups have been accepted into its acclaimed incubator program. The companies represent a variety of sectors including AI, athlete training, fan engagement, wearable tech and smart devices, analytics and sports betting.
The select group also includes dynamic Canadian athlete-entrepreneurs, including former CFL player James Yurychuk, as the FSL continues to support athlete-entrepreneurs.
Each startup will partner with leading business incubator DMZ to receive immersive programming, access top academics, and have the opportunity to engage and receive mentorship from leaders across the FSL network. Startups that have graduated from FSL programs have raised over $100 million in new funding and investments and secured several significant sports business partnerships.
“Canada has a passionate and innovative sports technology community and we look forward to working with these passionate Canadian founders and connecting them to FSL's network of sports leaders,” said Dr. Sheri Bradish, FSL Founder and Managing Director, Ted Rogers School of Management at Toronto Metropolitan University.
The Future of Sports Lab Startups
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Black in Sport Business Inc (North York, Ontario) – a new multimedia organization focused on creating business opportunities for Black professionals in the sport business industry.
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Bold Helmets (Brampton, Ontario) – Innovative, safety-certified multi-sport helmets
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Eigen Fitness (Vancouver, BC) – A new fitness platform that is redefining the future of personal fitness by sharing human trainer time with AI-powered wearables.
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PandoPartner (Toronto, Ontario) – a self-service digital platform that provides turnkey sponsorship management support and analytics to sports and entertainment organizations
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Scorched Ice (Calgary, Alberta) – connected skate platform technology
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SharpStakes (Brampton, Ontario) – An intuitive sports betting platform powered by AI to help you get better odds on new sports bets.
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SportsShare Technologies Inc. (Kelowna, British Columbia) – SportsShare is a multimedia technology company revolutionizing the way sports knowledge is shared and accessed.
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Strategy F Technologies – (Gatineau, Quebec) – Revolutionizing motorsports and racing strategy and analysis through the use of AI technology.
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Wuxly (Mississauga, ON) – Wuxly is a smart technology and apparel company focused on the lifestyle and sports sectors.
FSL is affiliated Relay Venturesis a leading Canadian venture capital firm specializing in early stage investments. As a founding partner, Relay Ventures is committed to investing in and partnering with a select number of companies from the FSL cohort, helping to shape the path for entrepreneurs to thrive in the evolving sports technology industry.
The future of Sports Lab
The Future of Sports Lab (FSL) is a collaborative lab for sports innovation established by Toronto Metropolitan University and Maple Leaf Sports and Entertainment (MLSE) with support from the DMZ. FSL has built an ecosystem that connects sports properties, industry partners, entrepreneurs, investors, thought leaders and academics, and is widely recognized as a global leader in sports innovation in Canada. Supported by an unparalleled network of 20+ senior industry advisors from leading sports organizations and stakeholders, FSL has accelerated numerous diverse and innovative sports solutions and technologies, as well as related insights and education. To date, startups through the program have raised over $100 million in new funding and investments and secured numerous significant sports business partnerships.
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Greg MacIsaac
The Future of Sports Lab
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