L’Oréal’s new beauty tech includes Gen AI tools, Bioprint Skin Tech

L'Oréal will unveil its latest beauty innovations at the Viva Technology Show, which opens in Paris on Wednesday, continuing its commitment to personalized, inclusive and responsible beauty, the company said.

Key implementations include a realistic human skin-like technology platform for scientific research and product testing, and a Gen AI beauty content lab called Creaitech aimed at empowering creativity. These add something like a personal beauty assistant powered by Gen AI. A portfolio of cutting-edge skin and hair diagnostics, hair dryers based on infrared technology, and more.

Barbara Labanos, L'Oréal's deputy chief executive officer of research, said: “We've been pioneering beauty technology for years, and with technology we are pushing the boundaries of what is possible in beauty. I strongly believe that we can improve people's lives.” innovation and technology.

“Along with other breakthrough innovations, this week at VivaTech, we are unveiling L’Oréal’s skin technology, which more closely mimics real human skin and is inspiring researchers in the cosmetics and health fields. This is a new bioprinted skin that opens up new possibilities,” said Labanos.

Combining biology, mechanics, and electronics, L'Oréal's skin technology mimics the wide variety of human skin, including conditions such as eczema and acne, and its ability to heal sunburn and injuries. The beauty powerhouse is collaborating with startups and research institutes around the world to further develop skin-feeling technology, with the goal of raising standards in product testing and avoiding animal cruelty. . This is another of the group's efforts since 1989.

Creaitech's in-house advanced lab is set to transform the company's content creation and is being used as a safe space for Gen AI experimentation. This will enable L'Oréal to scale the creation of brand-aligned, localized content across its 37 beauty brands and improve the skills of L'Oréal marketers with the latest creative technology. can.

To this end, the company is also partnering with Meta on the New Codes of Beauty Creator Program, which will empower the next generation of 3D, AR, and AI creators to explore new creative frontiers in beauty. In particular, the Group's brands L'Oréal Paris and Lancome have forged collaborations with a team of 30 creators. Additionally, La Roche-Posay, in partnership with Kérastase, was one of the first companies to utilize this customized service in its content creation process.

“Technology with human creativity is the most awe-inspiring thing, giving people powerful tools for self-expression and brand expression. Our Creaitech Gen AI Beauty Content Lab It proves what hands and Gen AI tools can accomplish in creativity,” said Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal.

“With new brand custom models, you can train Gen AI to recognize your brand’s unique visual code and launch innovative beauty campaigns faster. Importantly, without compromising the principles of responsible AI. This includes not using life-like images of AI-generated faces, bodies, hair, and skin to support or reinforce product benefits in external communications. ”

Labanos and Dubay will co-headline L'Oréal's keynote, “Shaping the Future of Beauty with Beauty Technology,” at Wednesday's Vivatech Show, and the company's beauty technology experts will be innovating with guests throughout the four-day event. Introducing.

These include L'Oréal Paris' Beauty Genius. It is an all-in-one personal beauty assistant powered by Gen AI that provides users with personalized diagnosis and recommendations 24/7, allowing consumers to learn anything about beauty in an easy way.

In the same spirit, L'Oréal Professionnel's My Hair [iD] Hair Reader is the group's first hair color analyzer powered by AI. It uses ultra-precision optics to investigate hair health and measure hair color, including gray percentage, hair fiber diameter, and density, providing consumers with the right, personalized coloring. In the hair department, the AirLight Pro hair drying tool is also touted to be innovative by combining infrared light and high-velocity air, which the company claims improves hair quality.

The Kiehl's DermaReader adds to the analytical toolset, using clinical imaging technology to assess customers' skin, measuring over 11 skin characteristics both above and below the skin's surface, and recommending the right ingredients, lifestyle tips and daily skincare routines.The Resurfacer 400 Booster is an at-home beauty device equipped with patented nano-chip technology and developed to enhance cosmetic penetration and boost product performance.

Regarding its sustainability mission, L'Oréal will also focus on partnerships with three companies aimed at assessing the CO2 emissions generated by digital activities and identifying means to reduce their environmental impact. These include Impact+, a French sustaintech startup that measures the group's digital media carbon footprint; Fellow French startup Fruggr measures the carbon footprint of its websites, and Adgreen measures the baseline carbon footprint of its content production shoots so it can take precautions to reduce the impact. are doing.