Samsung releases “Open always win” campaign and opens Olympic™️ Rendezvous @ Samsung, a new Olympic showcase in the heart of Paris
London, UK – April 30, 2024 – Samsung Electronics with less than 100 days left until the 2024 Paris Olympics.The company, a Worldwide Partner of the Olympic and Paralympic Games, announced its grand opening, officially launching its 'Open always win' campaign, which celebrates the brand's shared values of openness for the upcoming Olympic and Paralympic Games. Olympic™️ Rendezvous @ Samsung | Champs Elysées 125 Showcase.
As announced in January, Samsung's “Open always wins” message reflects the brand's belief that openness enables new perspectives and endless possibilities, and will be at the heart of its Paris 2024 program. is clearly shown. The new campaign, launched today, tells the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), para-sprinter Johannes Froas (Germany), and breakdancer Sara Bee (France). We bring the word “win” to life and demonstrate how open we can be. It makes amazing things possible.
“As a worldwide partner of the Olympic and Paralympic Games, Samsung has been driving innovation for nearly 40 years to deliver cutting-edge technology and experiences at the Olympic Games,” said TM Roh, President and Head of Mobile Experience Business, Samsung Electronics. said. “The way we enjoy the Olympics has evolved dramatically over time, and technology plays a key role in bringing the Olympic spirit to life. That's even more true as we embark on the 2024 Olympic Games, and through our 'Open Always Wins' campaign we will bring Olympic fans and athletes closer together than ever before by opening up new experiences and meaningful connections in Paris 2024. I am excited.”
Samsung also announced a brand new showcase. Olympic™️ Rendezvous @ Samsung | Champs Elysées 125will take Olympic and Paralympic fans on an epic journey to Paris in 2024 through iconic experiences. They can relive the biggest highlights of past games on Galaxy, explore Samsung's latest innovations, and create lifelong memories with Galaxy AI.
To create this showcase, Samsung collaborated with visionary Pritzker Prize-winning architect Jean Nouvel. His groundbreaking work reflects the incredible spirit of Olympic and Paralympic athletes who constantly push boundaries and redefine what's possible. Inspired by Parisian salons during the Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke a sense of openness, harmony, and connection. .
“The entire space is designed to celebrate Samsung's commitment to openness,” Jean Nouvel said. “The abstract graphic façade captures the movement and reflections of light that appear and disappear in a flash, and the lobby's matte, reflective white mirrors invite discovery of the latest innovations.”
of Olympic™️ Rendezvous @ Samsung | Champs Elysées 125 The inauguration ceremony was held with a ribbon-cutting ceremony attended by. TM・Roa team of Samsung Galaxy ambassadors including a French surfer Joan Defaybritish break dancer Karam SinghFrench para swimmer Hugo Didier; Anne-Sophie VoumardManaging Director, IOC Television and Marketing Services; Pierre RabadinDeputy Mayor for Sports, Olympic and Paralympic Games, Paris; Etienne ToboisSecretary-General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.
We are excited to see our shared values celebrated for this “wide open game.” Olympic™️ Rendezvous @ Samsung'' said Anne-Sophie Voumard, IOC Managing Director Television and Marketing Services. “Samsung has played a huge role in elevating the Olympic fan experience through innovative technology for decades, and we are proud to support them through the many ways they support this showcase and production. I was impressed to see them taking the Olympic and Paralympic Games to the next level.'' Check out what's happening at the Olympic and Paralympic Games here in Paris. ”
of Olympic™️ Rendezvous @ Samsungis located at 125 Champs Elysées and opens to the public on May 3rd and will be open until October 31st, Monday to Saturday from 10:00 am to 20:00 pm and Sunday from 11:00 am to 20:00 pm . A series of special events will be held throughout the summer and are open to anyone who wants to enjoy the Paris 2024 Olympic and Paralympic Games.
In addition to the showcase on the Champs-Élysées, Samsung will open an additional showcase Olympic™️ Rendezvous @ Samsung Spaces in and around the City of Light, such as the Olympic Park, Olympic and Paralympic Village, and the Main Press Center, as well as spaces where visitors can experience the latest technology, including Samsung Galaxy charging stations at key Olympic and Paralympic venues. Galaxy innovation.
Check out Samsung's “Open always win” campaign on Samsung's YouTube channel.
About Samsung's involvement in the Olympics
Samsung has been a Worldwide Olympic Partner since the 1998 Nagano Winter Olympics. For more than 25 years, athletes and fans have trusted Samsung's innovative mobile technology to share the Olympic spirit around the world and continue to shape the digital future of the Paris 2024 Olympics and the Games. Beyond. The company's commitment to the Olympic Movement will soon mark the 40th anniversary of the partnership, which will extend through Los Angeles in 2028. Samsung's purposeful innovations in the wireless communications and computing equipment categories, including devices equipped with artificial intelligence, virtual reality, augmented reality, and 5G, will change the world. How the world will experience the Olympics.
About Samsung's involvement in the Paralympic Games
Samsung is a worldwide partner of the International Paralympic Committee (IPC) in the field of wireless communications and computing equipment. Since the 2006 Turin Winter Paralympic Games, we have proudly supported the Paralympic Movement and enabled athletes and fans around the world to share in the excitement and inspiration of the Games through Samsung's innovative mobile technology. I did. Samsung's commitment to the Paralympic Games extends to Los Angeles 2028 with innovative innovations leveraging purposeful innovations in the wireless communications and computing equipment categories, including equipment powered by artificial intelligence, virtual reality, augmented reality and 5G. celebrated through the most exciting mobile and computing experiences.
