Samsung releases “Open always win” campaign and opens Olympic™️ Rendezvous @ Samsung, a new Olympic showcase in the heart of Paris
With less than 100 days until the Paris 2024 Games, Worldwide Olympic and Paralympic Partner Samsung Electronics is celebrating the brand's shared values of openness for the upcoming Olympic and Paralympic Games: “Open Always Wins.'' The campaign has officially started. Announcing the Grand Opening of Olympic™️ Rendezvous at Samsung | A Showcase of 125 Champs-Elysées.
As announced in January, Samsung's “Open always wins” message reflects the brand's belief that openness enables new perspectives and endless possibilities, and will be at the heart of its Paris 2024 program. is clearly shown. The new campaign, which debuted today, tells the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), para-sprinter Johannes Froas (Germany), and breakdancer Sara Bee (France), telling the story of “The Open Always Wins.” ” brings the word to life and shows how it is possible to be open. You do something unusual.
“As a worldwide partner of the Olympic and Paralympic Games, Samsung has been driving innovation for nearly 40 years to deliver cutting-edge technology and experiences at the Olympic Games,” said TM Roh, President and Head of Mobile Experience Business, Samsung Electronics. said. “The way we enjoy the Olympics has evolved dramatically over time, and technology plays a key role in bringing the Olympic spirit to life. That's even more true as we embark on the 2024 Olympic Games, and through our 'Open Always Wins' campaign we will bring Olympic fans and athletes closer together than ever before by opening up new experiences and meaningful connections in Paris 2024. I am excited.”
Samsung also announced an all-new showcase, Olympic™️ Rendezvous @ Samsung | Champs Elysées 125 will take Olympic and Paralympic fans on his epic journey to Paris 2024 through an iconic experience. They can relive the biggest highlights of past games on Galaxy, explore Samsung's latest innovations, and create lifelong memories with Galaxy AI.
To create this showcase, Samsung collaborated with visionary Pritzker Prize-winning architect Jean Nouvel. Jean Nouvel's groundbreaking work reflects the incredible spirit of Olympic and Paralympic athletes who constantly push boundaries and redefine what's possible. Inspired by Parisian salons during the Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke a sense of openness, harmony, and connection. .
“The entire space is designed to celebrate Samsung's commitment to openness,” Jean Nouvel said. “The abstract graphic façade captures the movement and reflections of light that appear and disappear in a flash, and the lobby's matte, reflective white mirrors invite discovery of the latest innovations.”
Olympic™️ Rendezvous @ Samsung | Champs Elysées 125 Ribbon cutting attended by Team Samsung Galaxy ambassadors including TM Roh, French surfer Joan Defay, British breakdancer Callum Singh, and French para swimmer Hugo Didier The inauguration ceremony was held at the ceremony. IOC Television and Marketing Services Managing Director Anne-Sophie Voumard, Paris Deputy Mayor for Sport, Olympic and Paralympic Affairs Pierre Rabadin, Paris 2024 Organizing Committee Secretary-General Etienne Tobois, Paralympics.
“We are thrilled to see our shared values for these 'wide open games' celebrated at this Olympic™️ rendezvous at Samsung,” said IOC Television and Marketing Services. said Anne-Sophie Voumard, Managing Director. “Samsung has played a huge role in elevating the Olympic fan experience through innovative technology for decades, and we are proud to support them through the many ways they support this showcase and production. I was impressed to see them taking the Olympic and Paralympic Games to the next level.'' Check out what's happening at the Olympic and Paralympic Games here in Paris. ”
Olympic™️ Rendezvous @ Samsung, located at 125 Champs-Elysées, opens to the public on May 3rd and runs from Monday to Saturday from 10am to 8pm and from 11am to 8pm until October 31st. Masu. Sunday at midnight. A series of special events will be held throughout the summer and are open to anyone who wants to enjoy the Paris 2024 Olympic and Paralympic Games.
In addition to the showcase on the Champs-Élysées, Samsung will open additional Olympic™️ Rendezvous@Samsung spaces in the City of Lights and surrounding areas, including the Olympic Park, the Olympic and Paralympic Village, and the main press centre. Samsung Galaxy charging stations at key Olympic and Paralympic venues will allow visitors to experience the latest Galaxy innovations.
Check out Samsung's “Open always win” campaign on Samsung's YouTube channel.
About Samsung's involvement in the Olympics
Samsung has been a Worldwide Olympic Partner since the 1998 Nagano Winter Olympics. For more than 25 years, athletes and fans have trusted Samsung's innovative mobile technology to share the Olympic spirit around the world and continue to shape the digital future of the Paris 2024 Olympics and the Games. Beyond. The company's commitment to the Olympic Movement will soon mark the 40th anniversary of the partnership, which will extend through Los Angeles in 2028. Samsung's purposeful innovations in the wireless communications and computing equipment categories, including devices equipped with artificial intelligence, virtual reality, augmented reality, and 5G, will change the world. How the world will experience the Olympics.
About Samsung's involvement in the Paralympic Games
Samsung is a worldwide partner of the International Paralympic Committee (IPC) in the field of wireless communications and computing equipment. Since the 2006 Turin Winter Paralympic Games, we have proudly supported the Paralympic Movement and enabled athletes and fans around the world to share in the excitement and inspiration of the Games through Samsung's innovative mobile technology. I did. Samsung's commitment to the Paralympic Games extends to Los Angeles 2028 with innovative innovations leveraging purposeful innovations in the wireless communications and computing equipment categories, including equipment powered by artificial intelligence, virtual reality, augmented reality and 5G. celebrated through the most exciting mobile and computing experiences.
