Inter Miami star Lionel Messi is partnering with Loews.
Home improvement retailer Lowe's is teaming up with international soccer star Lionel Messi, who becomes the sport's first player to join the Lowe's Home Team, which also includes top players from the National Football League and National Basketball Association. became.
To kick off his first season, Messi, who plays for Loews and Major League Soccer's Inter Miami CF, will be “supporting” Loews loyal customers with special benefits. Starting April 18, all loyalty members will receive 100 points toward their next benefit through Lowe's new loyalty program for homeowners. Mylow's RewardLowe's MVP Pro Rewards For professionals. MyLowe's Rewards members have until May 18th to claim points in their account dashboard.
“Lionel Messi is the GOAT of assists,” said Jen Wilson. lowe's Senior Vice President of Enterprise Brands and Marketing. “Our partnership with him perfectly reflects Mr. Lowe’s shared passion for helping our customers, whether in business or at home.”
“Football, like home renovation, is all about teamwork and helping people,” Messi said. “We're excited to partner with Lowe's, a brand that understands the importance of collaboration and helping people succeed.”
Additionally, Lowe's has strengthened its relationship with. inter miami We have hosted player appearances at retail stores throughout the Miami market. Lowe's officials said the new partnership between the hardware store and Inter Miami will foster engagement with soccer fans through signage, in-stadium activations, community programs and ticket hospitality.
lowe's They will also team up with CONMEBOL Copa America 2024 USA, which returns to the United States starting June 20th with Messi and Argentina defending their title. Lowe's is celebrating its partnership with Messi with a series of initiatives.
- How Loyalty Members earn more points for every assist Messi makes throughout the tournament.
- Select Lowe's stores will host CONMEBOL Copa America 2024 USA viewing parties. This allows the community to come together and enjoy soccer tournaments on the big screen, along with soccer-themed family-friendly activities.
- Lowe's Red Vest employees will host build-your-own soccer goal workshops for kids at watch parties.
- Lowe's MVPs Pro Rewards loyalty members can redeem bonus points for autographed Messi memorabilia. Stock is limited as supplies run out.
“To celebrate the rich culture and community of soccer, we wanted to partner with athletes and soccer people who resonate with our customers,” said Gerardo Soto, Lowe's vice president of brand marketing and sports partnerships. Stated. “These new partnerships provide an opportunity to build trust and confidence with a broader customer base through athletes and sporting events that are important to them.”
