AC Milan say they want to recreate the “NBA experience” by introducing new seating between the dugouts at San Siro Stadium.
The Italian club said the new seats were inspired by courtside seating at basketball games and offered the “closest ever” view to the pitch.
Other perks include padded seats and a private concierge.
Fans got their first taste of the new seats during Thursday's 1-0 Europa League win Over Rome.
Italian rappers Gari and Blanco were among the first guests, and it was also inspired by the NBA, where pop stars and other celebrities often get the best seats in the house.
Other clubs offer similar experiences, such as the Tunnel Club at Manchester City's Etihad Stadium. There, players walk onto the pitch through a glass “tunnel” and are entertained by fans on either side.
But those hoping to experience the scenery should move on, as their days at San Siro, home to Milan since 1926, may be numbered.
Serie A side has already announced plans They will leave the iconic ground and build a 70,000-seater stadium in the south of the city.
Co-tenants and city rivals Inter Milan are also considering building their own ground elsewhere.
