Pleasing people is not always easy.
They have to be impressed by how much you have because you want to give them so much.
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However, the truth is a little different.
You're likely to be far more successful in finding that one thing that melts your heart, or at least warms your heart to your thoughtfulness. Even if it's something really small.
So I went to United Airlines.
United Airlines has been seeing some very negative headlines recently, but they've made a few changes to their app that they're confident customers will (ultimately) be pleasantly surprised by.
The idea is simple. Airlines will now alert customers if a seat they really wanted but wasn't available suddenly becomes available.
You would say this is commonplace.
But how many times have you booked a plane ticket and discovered that the seat you really wanted was marked with a big X on the seat map?
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Many people are particular about sitting exactly where they want to sit. passageways and windows. Near the front or on the wing.
Therefore, if United notifies you that your desired seat is available, we will automatically reserve your seat at least 12 hours before departure.
United Airlines explains its stance this way: “With up to 3 million people using the United Airlines mobile app every day, United continues to introduce useful features to the app that give customers more choice and improve their travel experience. It's just the latest new app feature that makes it possible.'' ”
Traveling is rarely easy these days, but I almost swoon a little every time a company leverages technology to solve a minor customer problem or offer a new service that's sure to please. Become.
This is a lesson for technology companies.
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Technology companies often believe that giving gadgets or apps more features makes them more exciting.
For most people, this can lead to even more confusion, and many features may seem simply unnecessary or even a nuisance.
Often times, tech companies want to insert features that will amuse or please the people who created them, but they simply go on with their lives, find endless little pleasures in their days, and do whatever they can. It means nothing to the real person you are trying to avoid. As much pain as possible.
If your company's reaction to your app idea is, “That's awesome,” it might not be as cool as you think. However, if the response is, “Customers will really like this,” after that You may have something worth pursuing.
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Technology isn't there to make your life easier, but to make your life just a little bit better each time you use it.
It's clear that United Airlines has some problems, some exacerbated by its relationship with Boeing, but kudos to the United employees who proposed this idea and actually implemented it. I want to express it.
