“At TeamViewer, we believe technology is better with a diverse workforce,” said Faith Weller, Vice President of Brand, Sports and Integrated Marketing Communications at TeamViewer. “We know that representation is key to making women feel that sports technology is an area in which they can grow, which is why our campaign aims to connect with all these amazing women. We are shining a spotlight on that role.”
“We hope their stories will inspire more women to join our industry. Applying for a grant or experience within our SheSportTech program will help you in this direction. This could be a big step forward.”
The main focus of this initiative is the support that women looking to develop a career in sports technology can benefit from. Grant recipients will also be able to explore how technology impacts performance across TeamViewer's core business partners through events and experiences.
Redefining the role of technology in sports
Perceptions of women's sport have changed in recent years, with events such as the 2022 UEFA Women's European Championship and the 2023 FIFA Women's World Cup gaining wider coverage.
According to Wasserman's research, coverage of women's sports accounts for an average of 15% of all sports media. This number has increased in recent months due to the continued growth of digital streaming platforms such as online streaming and social media, but more needs to be done to make live sports more equal and accessible. There are still many.
In fact, VAR was introduced at the 2019 World Cup and has become widely used, especially in women's soccer.
TeamViewer's initiative is not the first time a technology company has partnered with a soccer team to drive digital transformation through the power of technology. Last year, ABBYY partnered with Arsenal Women to advance AI solutions by streamlining tasks and increasing efficiency.
TeamViewer is the world's leading provider of remote connectivity and workplace digitization solutions and is committed to redefining the role of technology and artificial intelligence (AI) across the sports industry in 2024.
The company became a principal partner of Manchester United Football Club in 2021 and is also working with the Mercedes-AMG Petronas F1 Team.
Marilou MacFarlane, Founder and CEO of Women in Sports Tech (WiST), the world's leading nonprofit organization advancing transformative growth opportunities for women, said: I am commenting.
“This partnership aligns with our vision to build a more diverse and inclusive sports technology ecosystem through proven, tangible solutions, and ultimately more innovative and successful businesses. We look forward to working together to drive positive change and provide valuable and equitable opportunities for networking, learning, and professional growth.”
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