The tragic footage of the terrorist attack in Moscow that arrived a few days ago has sparked alarm around the world. When we see signs of vulnerability in any of the world's major cities, we feel that the next incident could occur within the country. Like Altocha, 9/11, the Bataclan incident, and many other moments, what happened at Crocus City Hall demonstrated that in the face of some kind of attack, the rational mental state that no system of security exists is absolute. caused it.
After such an impactful event, it's natural for people to speculate when and where the next event will occur. It is not arbitrary that some media outlets have expressed concerns about Paris 2024 in recent hours. In particular, we are not expressing concern about the unprecedented show that is being prepared for the opening ceremony, with the Seine as the main stage.
Due to the structure of the game, it also makes sense for there to be a Plan B. It is logical even if there is an alternative project in the folder. Not only to avoid warning those who are considering a new blow, but also to avoid exacerbation of mental illness.
The Olympic Games are a space with an extraordinary universal appeal that goes far beyond the opening party. Every moment of the competition has a huge impact on the people of the more than 200 participating countries. Here is also the stress level commitment placed on security planning.
What is obvious to some, but less obvious to many, is what the true level of relevance of this type of ability is.
Two facts are clear. One is specific to venues like Paris and concerns locations that will no longer be shown as part of traditional beauty shots produced by the Olympic Broadcasting System (OBS), but this time panoramic scenenography. will be published as. of the competition space itself.
I'll suggest you a game. For each sport, add a symbol of the Paris where the competition will be held.
- Badminton and rhythmic gymnastics = Porte de la Chapelle
- Marathon = Start from Hotel de Ville
- Breaking, 3×3, BMX Freestyle, Skateboarding = La Concorde
- Triathlon, race against time, 10km swim = start from Alexander III Bridge
- Fencing and Taekwondo = Grand Palais
- Judo and wrestling = Field of Mars
- Archery = invalid
- Beach volleyball = Eiffel Tower
These are just some of the iconic references that are even bigger than the splendor shown at the London 2012 Games in terms of visible historic buildings.
It should be added that road cycling and marathons both use the Trocadero as a reference point, soccer takes place at Parque de los Princes, and tennis and boxing take place at Roland Garros.
Or maybe dress up and go horseback riding at the Palace of Versailles.
Another fact that clearly indicates the scale of the Olympics is the number of sponsors who pay large sums of money to be part of the show.
There are four categories of sponsors, with a total of just under 80 companies, according to the game's official website. The phenomenon of the ring has global, national, and historical characteristics spanning several decades.
Some of you may be thinking and remembering what happens in this category at world championships in soccer, rugby, basketball, track and field, swimming, etc. Maybe in the NBA.
A peculiarity that further emphasizes the importance of Olympism in the business mode of the sports world is that these brands do not appear in static advertising in stadiums. In other words, they get the right to promote themselves as a sponsor or partner of a competition, but for this they need to manage their own dissemination space.
It's similar to what happened at Wimbledon, but there are similar caveats in both cases. All England has a delicate space for two of its historic sponsors, both with technology and provision of balls for the tournament, while the logo cannot be found at matches without effort. . Or the name of the brand that provides the essential infrastructure for the competition.
When big brands come to a trade show with little to no presence, it's clear that there's something special about the prestige of the products they're selling.
