Louis Vuitton has developed a series of bespoke trunks to carry and protect the medals and torch for this summer's Paris 2024 Olympic and Paralympic Games.
The Vuitton Medal Trunk is “an important part of the Maison's mission for Paris 2024 and a continuation of its history of creating handmade trunks,” the Paris-based luxury brand said in a release.
The trunks will be associated with key celebrations in Paris 2024, such as the Olympic and Paralympic torch relays. The Torch Trunk and Medal Trunk will be particularly displayed at Champions Park.
The medal was designed by Chaumet, the famous Parisian jeweler, another prestige mark within luxury conglomerate LVMH, whose biggest brand is Vuitton.
“Following the launch of the Olympic and Paralympic medals designed by Maison Chaumet, LVMH is once again fully committed to its role as a premium partner of the Paris 2024 Olympic and Paralympic Games and as the “craftsman of all victories,” this time with Louis Vuitton. expressly. It took the expertise of exceptional craftsmen to protect the torch, the symbol of Paris 2024, and the medals, the dreams of great athletes… Today, we are extremely proud to present these original creations. I am confident that this work will continue to be engraved in the future, contributing to the group's history and the 2024 Paris Olympic and Paralympic Games! '' said Antoine Arnault, Head of Image and Environment at LVMH..
The first torch trunk will be unveiled to the public on May 8, and the torch will begin its journey from Marseille on the Mediterranean coast, arriving in Paris in northern France, 776 kilometers away, on July 14.
The Paralympic torch departs from Stoke Mandeville, where the first wheelchair competitions were held in 1948. In total, about 11,000 torchbearers will carry his two torches.
The heavy medal trunk is covered in classic monogram canvas and features brass corners and clasps similar to those used on Louis Vuitton trunks since the 1850s. Inspired by the Maison's famous Mal Coyfuse, the medal trunk has a central section and two hinged “wings” that, when opened, are specially designed to accommodate his 468 medals. A drawer will appear. The interior of the trunk is fully lined with black matte leather, which is also used on the drawer handles, and features delicate embossed logos and silkscreening of both the Paris 2024 Olympic and Paralympic logos .
“We are honored and extremely proud to be participating in the Paris 2024 Olympic and Paralympic Games. Louis Vuitton and the Olympics and Paralympics. Paris 2024 Paralympics shares common values such as the pursuit of excellence, creativity and beauty techniques. Once again, Louis Vuitton It's a victory,” said Pietro Beccari, Louis Vuitton Chairman and CEO.
In addition to Chaumet, LVMH-owned Berluti will be outfitting the entire two French Olympic teams at the opening ceremonies on July 26 and August 28.
Vuitton enjoys a long association with top-level international sporting competitions, including the America's Cup, Australian Open, Ballon d'Or, Davis Cup, FIFA World Cup, Grand Prix de Monaco, NBA Championship, Roland Garros, and rugby world cup.
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