Immersive sports technology specialist Cosm has signed a deal to broadcast several major events, including the National Basketball Association (NBA) and College Football Playoff (CFP), from its dedicated 8K “shared reality” venues in the United States. We reached an agreement with ESPN.
contract:
- Deals include NBA, CFP, National Hockey League (NHL) and US Open Tennis
- Other college sporting events, including men's basketball and women's basketball, will also be shown.
- Select Ultimate Fighting Championship (UFC) Fight Nights will also be available
context:
Cosm's purpose-built facility promises to bridge the gap between the physical and virtual worlds through technology, providing an alternative to physically attending live events.
Each venue features an 87-foot diameter LED dome, and every element of the experience brings fans into the live event with immersive visuals, authentic food and drink options, and other venue elements such as merchandise stands. It's meant to make you feel like you're participating. .
Cosm already has contracts with TNT Sports in the NBA and NHL, and NBC Sports in Premier League Soccer, College Football and horse racing. The company also has direct partnerships with the NBA and UFC.
comment:
“This agreement represents a long-standing collaboration with ESPN as we continue to provide fans with the world's biggest and best sporting events,” said Jeb Terry, CEO and President of Cosm. ” he said. “Now we can extend our work to shared reality, a new category of entertainment that brings fans closer to the action than ever before, with the same standards of excellence that ESPN represents. With the addition of sports, amazing new college content and extensive championship coverage, Cosm can now better serve all sports fans, no matter their favorite sport, team or league.”
Kevin Lopez, vice president of sports business development and innovation at ESPN, added, “ESPN has always had a relentless passion for providing unique and innovative experiences for our fans.” “What we are doing with his Cosm is a prime example of that and represents another exciting step into the world of immersive sports presentations for fans.”
Future plans:
Cosm's first purpose-built facilities are scheduled to open in late 2024 in Los Angeles and Dallas. This deal with ESPN will allow us to air additional sporting events on more days of the week, increasing revenue.
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