Athletes from all over the world are planning exciting trips to Paris for the 2024 Olympics. Paris is, after all, a city of love. Sex was off the menu at the 2020 Tokyo Olympics due to the new coronavirus infection (Covid-19), but it was revealed in July that a whopping 300,000 condoms would be distributed at the Olympic Village. The ban on sexual activity at the Olympics was officially lifted.
And the handouts may not be limited to just contraception. Sexual wellness brand Lovehoney has praised Olympic and Paralympic Village Mayor Laurent for continuing to promote safe sex among athletes, a tradition that has been in place since the 1988 Seoul Games. He responded with an open letter to Michaud.
In his letter, Lovehoney CEO Johannes Plettenberg asked one cheeky (but still important) question: “Can you lube me with this?”
“Just as the Olympics demonstrate the importance of preparation and support to achieve excellence, we believe sexual health and pleasure also deserves attention and consideration,” Plettenberg said. .
“Lovehoney is therefore generously offering to donate high-quality lubricant to accompany the condoms distributed to athletes in the Olympic Village.”
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talk to Yahoo Lifestyle AustraliaLovehoney ANZ director Charlie Ganzen said the idea behind the offer was to challenge and break down the deep-rooted cultural taboos surrounding the use of lube.
“There is a widespread misconception that the need for lubrication is a sign of incompetence, but that is far from the truth,” Ganzen explained. “Our open letter may be playful, but our intentions could not be more serious.”
“Sex in the Olympic Village has a rich history and cannot be ignored. It is a reflection of human nature,” he continued.
“By bringing lubricants into the mix, we're not only contributing to safer sex, but also improving the overall experience. This is a step toward normalizing the conversation about sexual health and pleasure.” is.”
Why do lube and condoms work together?
If the proposal becomes a reality, Olympic athletes could perform at their best this year on and off the field — “lube and condoms are a dynamic duo for sexual health,” Ganzen said. . But why does this pair work so well together, and what are the benefits of using the two together?
Chantel Otten, a leading sexologist, explained to Lovehoney that lube “just makes everything better” and is like the secret ingredient in an already great recipe.
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“Whether you're looking to add some slickness to an intimate moment or make sure your pleasure comes to the forefront, lube is suitable for everyone,” says Otten.
“And don't forget, it's also an advocate for safer sex, reducing the risk of condoms breaking and, in turn, reducing the risk of contracting sexually transmitted diseases. Incorporating lubricant is simply smart. It’s not just about increasing pleasure in the safest way possible.”
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