Thanks to the recently introduced historic NIL system, for the first time in college football history players can actually earn money at that level. And while most players, as expected, are able to get something out of it, there are a lucky few who have invested more in the more famous names than others.
Heading into the 2024 season, players who play in the most important positions and play for big-name programs in the country dominate the rankings, as expected. Who are the 10 most valuable players in the NIL market currently?
Via ranking On3 Sports
10. Missouri QB Brady Cook
NIL value: $1.1 million. Cook flourished in his second year as the Tigers' starting QB, throwing for a career-high 3,317 yards and leading Mizzou to a victory over Ohio State in the Cotton Bowl. Cook, who is scheduled to return in 2024 with wideouts Luther Burden and Theo Weese on the field, will look to repeat that success this fall.
T-9.Oregon State WR Evan Stewart
NIL value: $1.3 million. The former five-star wide receiver prospect originally signed with Texas A&M's historic recruiting class in 2022, but a transfer to Oregon State is a no-brainer for a player who already has more than 2 million followers on TikTok. It may attract even more attention.
T-9.Tennessee QB Nico Iamareaba
NIL value: $1.3 million. The former five-star quarterback and prospect from California, who signed with Tennessee, made his first bowl game start and had three touchdown carries and one TD pass in the win over Iowa.
8. Oregon State QB Dillon Gabriel
NIL value: $1.4 million. The veteran signal-caller has 125 career passing touchdowns over the past five seasons at UCF and Oklahoma, and a move to Oregon State could help propel the Ducks' offense to a new level in the Big Ten.
7. Ole Miss QB Jackson Dart
NIL value: $1.5 million. Dart has 52 career touchdown passes, 43 of them as the Rebels' starting QB, and is scheduled to return in 2024, looking to have more success and impact the NFL Draft rankings. ing.
6. Georgia QB Carson Beck
NIL value: $1.56 million. Beck capitalized on his first season as the Bulldogs' starter under center, throwing 24 touchdowns against just six interceptions, completing over 72 percent of his pass attempts, and losing 60 to Florida State in the Orange Bowl. We won by a point. If Georgia returns in 2024, it could once again remain a championship favorite.
5. Alabama QB Jalen Milroe
NIL value: $1.6 million. Milroe competed for the Crimson Tide's starting quarterback position last season, amassing 23 passing touchdowns and 12 rushing touchdowns for more than 3,300 total yards of offense. For new coach Karen DeBoer, returning in 2024 is crucial in building the offense around her.
4. Texas QB Quinn Ewers
NIL value: $1.9 million. Ewers completed nearly 70 percent of his passes, totaling 27 passing and rushing points and leading Texas to its first appearance in the College Football Playoff. Now, he's leading the Longhorns to the SEC with one of the most promising offenses in the country.
3. Texas QB Arch Manning
NIL value: $2.4 million. A name like Manning is bound to garner a lot of attention, but the Longhorns quarterback announced a deal with Panini America, a trading card and other sporting goods company. Manning should probably be the backup again behind Ewers in 2024, and Manning should start in the 2025 season.
2. Colorado CB Travis Hunter
NIL value: $2.7 million. Not only is Hunter one of the most valuable NIL figures in college football, he also ranks as the No. 4 most valuable player among all college athletes, leading Deion Sanders' program to an NIL powerhouse. It is reported that more than a dozen contracts have already been signed. Hunter has 1.3 million followers on Instagram and is approaching 1 million on TikTok.
1. Colorado QB Shedule Sanders
NIL value: $4.6 million. The top-ranked college football player is also the No. 1 overall athlete in this NIL rating ranking. The quarterback, the son of CU coach Deion Sanders, made a promising Power Five debut with the Buffaloes last season, rushing for 3,230 total yards, 27 touchdowns and four more touchdowns in 11 starts. Of his 2.5 million social followers, nearly three-quarters are through his Instagram.
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